Are you frustrated by the challenges of growing your business organically? Have you ever wondered if there was a way to grow exponentially? Fast? There is a better way but you’ll need to break a few rules in your thinking about business. This book shows you how. In Add Then Multiply, author David Horne shares with you the skills, experience and knowledge he has gained in an international business career spanning more than 30 years. Along with many other practical stories, he gives you the inside story of Huveaux plc, where he worked with the Founder to achieve 25x growth in revenue and 11x growth in profit in just three years. You’ll get the facts and details to apply his FACE methodology step by step, enabling you to achieve exponential growth in your business. Read this book to understand, and apply, each stage of David’s FACE methodology: Fund – explore your options to raise money Acquire – master the steps to take when you buy another business Consolidate – know your real challenge: putting two businesses together Exit – realise your dreams

Table of Contents:
Contents Foreword 1 Introduction 5 PART ONE Getting Ready 11 1 Your Business 13 Important first steps 13 Company values and culture 14 People 16 Brand 18 Systems and processes 20 Chapter wrap 21 2 Your Head 23 Challenging conventional thinking 23 Reconnecting with your vision 26 Your most valuable currency 27 Chapter wrap 32 3 Changing The Rules 33 How I learned about changing the rules 33 Chapter wrap 42 4 Case Study: Huveaux 43 A credible business plan, a credible entrepreneur 44 Buy-and-build strategy 45 ATP Egora 51 Buying a competitor 54 An Epic deal 57 JBB Santé 59 PART TWO The FACE Methodology 63 5 F Is For Fund 65 Increased sales and grant funding 66 Getting started 68 Challenge the scarcity mindset 69 Borrowing money 70 Reporting requirements and covenants 72 Crowdfunding 75 Raising equity funding 79 Angel investors 80 Venture capital 83 Private equity 87 Public markets 89 Chapter wrap 95 6 A Is For Acquire 97 Cigar-butt investing 99 Traditional steps to acquisition 101 Heads of terms 102 Time to spend some money 105 Sale and purchase agreement 107 Disclosure letter 111 Walking away 112 Chapter wrap 113 7 C Is For Consolidate 115 The challenges of changing culture 116 Restructuring for growth 120 The tough side – making cuts 121 The positive side – new opportunities 127 Chapter wrap 128 8 E Is For Exit 129 The emotional rollercoaster 129 Routes to exit 130 IPO 139 Chapter wrap 141 9 Case Study: New Generation 143 Wise acquisitions 145 Where the old meets the new 147 Conclusion It’s Time To FACE Your Future 151 Your internal team 153 Your external team 154 The buck stops with you 155 Appendices 159 Appendix 1 EIS And SEIS 161 Appendix 2 Structures In VC/PE Deals 167 Appendix 3 Valuation 173 Appendix 4 Shareholders’ Agreement 181 Bibliography 185 Acknowledgements 187 The Author 191