About the Book
If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.
Drake, author of the widely-praised
Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique,
Advances in Business, Operations, and Product Analytics covers:
descriptive statistics, sampling/inferential statistics, statistical quality control, and probability
Predictive analytics: forecasting, demand managing, data and text mining
Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making
Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.
About the Author:
Matthew J. Drake, Ph.D., CFPIM, is an Associate Professor of Supply Chain Management in the Palumbo-Donahue School of Business at Duquesne University. Dr. Drake primarily teaches analytical courses in the Supply Chain Management program. He holds a B.S. in Business Administration from Duquesne University and an M.S. and Ph.D. in Industrial Engineering from the Georgia Institute of Technology. His first book,
Global Supply Chain Management, was published by Business Expert Press in 2012. His case book,
The Applied Business Analytics Casebook, was published by FT Press in 2014. Dr. Drake's research has been published in a number of leading journals, including
Naval Research Logistics, the
European Journal of Operational Research,
Omega, the
International Journal of Production Economics,
OR Spectrum, the
Journal of Business Ethics, and
Science and Engineering Ethics. Several of his previous cases and teaching materials have been published in
INFORMS Transactions on Education and
Spreadsheets in Education.
Dr. Drake lives in suburban Pittsburgh, Pennsylvania, with his wife, Nicole, his daughters, Noelle and Maia, and his dog, Bismarck.
