Home > Biographies & Memoirs > Biography: general > Biography: business & industry > Alan Siegel. Branding y El Arte de La Comunicacion
28%
Alan Siegel. Branding y El Arte de La Comunicacion

Alan Siegel. Branding y El Arte de La Comunicacion

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

Durante las tres ultimas decadas, Alan Siegel se ha convertido en una de las figuras mas reconocidas dentro del campo del branding y en acerrimo defensor de la comunicacion clara. Mientras se dedicaba a construir Siegel & Gale, una empresa lider en marcas, se destaco como uno de los pilares del establishment, lo que no le impidio mostrarse, a la vez, como un iconoclasta provocativo. Su amplio radio de influencia incluye el brindar asesoramiento a organizaciones de la talla de Xerox, American Express, la Asociacion Nacional de Baloncesto (NBA), Caterpillar, las Girl Scouts, y The New School entre otras, al tiempo que crea guias sobre la comprension de los mercados financieros para The Wall Street Journal e integra las juntas directivas de numerosas instituciones comerciales y culturales. Entre las obras de su autoria se cuentan One Man's Eye: Photographs from the Alan Siegel Collection, y Step Right This Way: The Photoghraphs of Edward J. Kelty. "Alan Siegel escribio un libro acerca la simplificacion de lo complejo, y el proceso consiguiente contribuyo a la construccion de marcas duraderas en todo el territorio de los Estados Unidos. Verdaderamente, es justo que ahora se haya escrito un libro sobre el." -Craig J. Kelly, Vicepresidente Ejecutivo y Oficial Senior de Marketing (CMO) de SunTrust Banks Inc. "Las biografias son relatos de los exitos y los fracasos de los seres humanos, de como prosperan y sobreviven. Estas narraciones nos educan, puesto que no podemos dejar de identificarnos con el protagonista en algun punto. La biografia de Alan Siegel nos cuenta la historia de un hombre que alcanzo el exito y el liderazgo en un area que ni el ni sus amigos habian previsto. Es la historia de las conexiones poderosas, aunque invisibles, entre su pasado y su futuro. Relata, en fin, un desarrollo significativo que servira de inspiracion y confianza a sus lectores." -Bob Kerrey, Presidente de The New School. > LOUIS J. SLOVINSKY Louis J. Slovinsky se retiro de Time Warner Inc., donde ejercia el cargo de vicepresidente corporativo, ocupandose de la direccion de estudios sobre identidad para Time Inc. y Time Warner Inc. Trabajo como analista de marcas para Siegel & Gale y Chermayeff & Geismar, y escribio tambien, como colaborador independiente, para Corporate Branding Partnership."


Best Sellers



Product Details
  • ISBN-13: 9781934978030
  • Publisher: Jorge Pinto Books
  • Publisher Imprint: Jorge Pinto Books
  • Height: 229 mm
  • No of Pages: 180
  • Series Title: Spanish
  • Weight: 272 gr
  • ISBN-10: 1934978035
  • Publisher Date: 11 Nov 2008
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Alan Siegel. Branding y El Arte de La Comunicacion
Jorge Pinto Books -
Alan Siegel. Branding y El Arte de La Comunicacion
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Alan Siegel. Branding y El Arte de La Comunicacion

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!