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Análisis del entorno empresarial en el sector comercial de productos electrónicos en Costa Rica

Análisis del entorno empresarial en el sector comercial de productos electrónicos en Costa Rica

          
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About the Book

Redacción Científica del año 2015 en eltema Economía de las empresas - Marketing en línea y fuera de línea, Nota: Analisis del Entorno, Idioma: Español, Resumen: En Costa Rica la situación socioeconómica no está viviendo su mejor momento. El país ha estado envuelto en una constante crítica sobre los altos costos que representan para las empresas establecer sus negocios en suelo costarricense y el alto nivel de desempleo alcanzado niveles de hasta 10% para inicios del 2015. Esto ha llevado a que muchas empresas tengan que tomar la decisión de migrar sus operaciones a otros países. Contrariamente, el sector de artículos electrónicos ha manifestado un crecimiento importante en los últimos tres años, por encima del 14% interanual. Los avances experimentados por este sector en los últimos años lo convierten en uno de los proyectos de emprendedurismo más dinámicos de la actualidad. Pese a ello, no acaban de disiparse las dudas sobre su eficacia y rentabilidad para apoyar su consolidación definitiva como instrumento de desarrollo del país. La inexistencia de trabajos de investigación que aborden las debilidades y fortalezas de este sector desde un punto de vista empírico, impiden confirmar o refutar las dudas apuntadas sobre la eficacia de este sector de artículos electrónicos implementadas hasta el momento. Teniendo en cuenta esta laguna, el presente trabajo pretende una aproximación al estudio empírico del análisis del entorno de este sector comercial en el contexto de Costa Rica utilizando para ello el marco analítico de los diversos análisis generales y específicos. El objetivo es sistematizar el diseño de los principales escenarios económicos, políticos y sociales de Costa Rica con el fin de detectar las debilidades y amenazas más importantes que condicionan su efectividad comercial en el sector de artículos electrónicos.


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Product Details
  • ISBN-13: 9783656976714
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Series Title: Spanish
  • Weight: 63 gr
  • ISBN-10: 3656976716
  • Publisher Date: 09 Jul 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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