Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Cultural studies > Popular culture > We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 Volumes]
We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 Volumes]

We Are What We Sell: How Advertising Shapes American Life. . . and Always Has [3 Volumes]

          
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About the Book

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Table of Contents:
Acknowledgments Introduction: Advertising in the Contemporary Age Bob Batchelor Chapter 1: Mad Men: Framing Advertising History Bob Batchelor and Norma Jones Chapter 2: David Ogilvy: Selling an Industry Kristin Comeforo Chapter 3: Creating Celebrity through Advertising, and the Role of the Account Planner Isaac I. Muñoz and Jason Flowers Chapter 4: "I Hate the Way My Hair Looks": Controversies in Advertising to Women and Girls Brian Cogan Chapter 5: Controversy in Advertising to Children Jennifer L. McCullough Chapter 6: Cigarettes and Feminism: You've Come a Long Way, Baby Sarah LaCorte Chapter 7: Branding the Gender Binary: Stereotypical Representations of Men and Women in Ads Heather Ann Roy Chapter 8: Out of the Closet and Into Ads: Gays and Lesbians as a Target Market Kristin Comeforo Chapter 9: Fast Food Advertising Jennifer L. McCullough and Catherine E. Goodall Chapter 10: Selling Vice: Cigarettes and Alcohol Mitch McKenney Chapter 11: Party Down: Drinking Culture and TV Advertising Huston Ladner Chapter 12: Break Time Is Game Time: A History of Super Bowl Advertising Natalie Moses Chapter 13: Contemporary Television Advertising: From Disney to the Kardashians Leigh H. Edwards Chapter 14: Infecting the Internet: The Influence of Online Viral Marketing Techniques on Public Opinion Rekha Sharma Chapter 15: Web 2.0 and Mobile Internet Marketing Peter Fontana Chapter 16: This Boy's Bedroom: Product Placement, a New Masculinity, and the Rise of Geek Culture in the 1980s John Kenneth Muir Chapter 17: The Evolution of Product Placement: South Park and Guitar Hero Patrick Mayock Chapter 18: Nike: Goddess of Victory, Gods of Sport Danielle Sarver Coombs Chapter 19: From Jumpman to Business Man: A Look at Michael Jordan as the Blueprint for Sports Advertising and Beyond Phylicia McCorkle Chapter 20: Voter Disdain: Twenty-First-Century Trends in Political Advertising Michelle A. Amazeen Chapter 21: Branding the City: Place Marketing and Class Politics in Washington, D.C. Timothy A. Gibson About the Editors and Contributors Index


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Product Details
  • ISBN-13: 9798216163770
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Praeger Publishers Inc
  • Language: English
  • Sub Title: How Advertising Shapes American Life. . . and Always Has [3 Volumes]
  • ISBN-10: 8216163770
  • Publisher Date: 15 Jan 2014
  • Binding: Digital (delivered electronically)
  • No of Pages: 1080


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