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Art of the Event: Complete Guide to Designing and Decorating Special Events(The Wiley Event Management Series)

Art of the Event: Complete Guide to Designing and Decorating Special Events(The Wiley Event Management Series)

          
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About the Book

Art of the Event: Complete Guide to Special Event Design and Décor is the tenth title in the Wiley Event Management Series. It provides event planners with professional-level information that explains how to decorate a location for a special event. From assessing the client's decor needs at an event to staying within a client's budget, it serves as a practical guide to designing and decorating events and celebrations from ten to 2,000 guests.

Table of Contents:
INTRODUCTION: EVENT DESIGN BECOMES A PROFESSION xxi Part One PRINCIPLES, PROCESSES, AND PRACTICES 1 Chapter 1 PRINCIPLES OF DESIGN 3 Design and Decoration in Events 4 Basic Event Design 5 Basic Aesthetic Principles 9 Practical Aesthetic Principles 10 Design and Global Event Management 16 Finishing Touches 18 Design Vocabulary 18 Studio Work 19 Recommended Readings and Research Sites 19 Chapter 2 DESIGN AND DECORATION PRACTICES 21 Research 22 Creative Techniques 26 Developing the Design 29 Communicating the Design 31 Finishing Touches 36 Design Vocabulary 36 Studio Work 36 Recommended Readings and Research Sites 37 Chapter 3 VENUE 39 Types of Venues 40 Site Selection Guidelines 49 Physical Requirements 49 Budgetary Requirements 53 Aesthetic Requirements 54 Site Research 54 Conducting the Site Inspection 55 Finishing Touches 59 Design Vocabulary 59 Studio Work 60 Recommended Readings and Research Sites 60 Chapter 4 RESOURCES 63 Financial Resources 65 Human Resources and Stakeholders 68 Knowledge and Education Resources 73 Technical and Physical Resources 75 Finishing Touches 79 Design Vocabulary 79 Studio Work 79 Recommended Readings and Research Sites 80 Chapter 5 PROFIT AND LOSS 81 Profit 82 Pricing 85 Job Costs 90 Accounting and Bookkeeping 96 Finishing Touches 96 Design Vocabulary 97 Studio Work 97 Recommended Readings and Research Sites 98 Part Two THE DECORATIVE ELEMENTS 99 Chapter 6 BACKDROPS AND PROPS 101 Designing with Backdrops and Props 102 Decorating with Backdrops 107 Decorating with Props 112 Staging 117 Finishing Touches 118 Design Vocabulary 119 Studio Work 119 Recommended Readings and Research Sites 119 Chapter 7 DECORATING WITH FLOWERS 121 Basic Flower Décor 122 Architectural Flowers 137 Finishing Touches 141 Design Vocabulary 141 Studio Work 142 Recommended Readings and Research Sites 142 Chapter 8 FABULOUS FABRIC DÉCOR 143 Special Event Fabrics 145 Wall Treatment 150 Ceiling Treatment 155 Table Linens 161 Finishing Touches 167 Design Vocabulary 167 Studio Work 168 Recommended Readings and Research Sites 168 Chapter 9 BALLOONS IN BLOOM 171 Designing with Balloons 172 Decorating with Balloons 176 Ceilings and Walls 180 Advanced Balloon Design 185 Balloon-Related Products 185 Finishing Touches 187 Design Vocabulary 188 Studio Work 188 Recommended Readings and Research Sites 189 Chapter 10 THE ART OF LIGHT 191 Design and Direction 193 Lighting Events 195 Aesthetics 200 Lighting Equipment 206 Risk Management 208 Changing Technology 208 Finishing Touches 209 Design Vocabulary 209 Studio Work 210 Recommended Readings and Research Sites 210 Chapter 11 UNIQUE DECORATIVE ELEMENTS 213 Entertainment/Living Décor 214 Decorative Signage 221 Food for the Eye 224 Decorative Lighting Effects 227 Candles 231 The Magic of Ice 234 Pyrotechnics 235 Finishing Touches 237 Design Vocabulary 237 Studio Work 238 Recommended Readings and Research Sites 238 Part Three THE UNIVERSE OF SPECIAL EVENTS 241 Chapter 12 NONPROFIT AND CHARITY EVENTS 243 Designing for Nonprofit Event Goals 244 Decorating Different Types of Nonprofit Events 252 Finishing Touches 266 Design Vocabulary 266 Studio Work 267 Recommended Readings and Research Sites 267 Chapter 13 CORPORATE CELEBRATIONS AND CEREMONIES 269 Designing External Events (Marketing) 270 Designing Internal Events (Operations) 276 Decorating Advertising Events 278 Receptions 281 Decorating Public Relations Events 285 Decorating Human Relations Events 292 Finishing Touches 296 Design Vocabulary 296 Studio Work 297 Recommended Readings and Research Sites 297 Chapter 14 MILESTONE AND SOCIAL EVENTS 299 Party Design 300 Life-Cycle Events 302 Personal Social Events 312 Finishing Touches 323 Design Vocabulary 324 Studio Work 324 Recommended Readings and Research Sites 324 Chapter 15 WONDERFUL WEDDINGS 327 Nuptial Goals and Objectives 328 Ceremony 330 Style 337 Themes 339 Receptions 346 Related Events 359 Finishing Touches 361 Design Vocabulary 361 Studio Work 362 Recommended Readings and Research Sites 362 Chapter 16 FESTIVALS, FAIRS, PARADES, AND SPECTACLES 363 Festivals 364 Fairs 368 Parades 371 Spectacles 373 Finishing Touches 374 Design Vocabulary 374 Studio Work 374 Recommended Readings and Research Sites 375 Part Four APPENDIXES 377 APPENDIX 1 TYPICAL REQUEST FOR PROPOSAL 378 APPENDIX 2 CONTACT SHEET 381 APPENDIX 3 EVENT THEMES 382 APPENDIX 4 TYPICAL EVENT PROPOSAL 384 APPENDIX 5 SPECIAL EVENT SITE INSPECTION CHECKLIST 388 APPENDIX 6 ELECTRICAL FORMULA 390 APPENDIX 7 BALLOON CHARTS 391 APPENDIX 8 LABOR RATE CALCULATION: CHARGE-OUT RATES FOR LABOR 396 APPENDIX 9 DISPLAYING THE UNITED STATES FLAG 397 APPENDIX 10 LIGHTING EQUIPMENT AND VOCABULARY 399 APPENDIX 11 WEDDING CHECKLIST 402 INDEX 407


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Product Details
  • ISBN-13: 9780471426868
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Depth: 32
  • Language: English
  • Returnable: N
  • Spine Width: 28 mm
  • Weight: 930 gr
  • ISBN-10: 0471426865
  • Publisher Date: 22 Nov 2005
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 448
  • Series Title: The Wiley Event Management Series
  • Sub Title: Complete Guide to Designing and Decorating Special Events
  • Width: 188 mm


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