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Art of Public Relations & Communication Management

Art of Public Relations & Communication Management

          
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About the Book

This book offers a comprehensive and practical guide to understanding the foundations, tools, strategies, and legal frameworks of Public Relations and Communication. It is designed for students, communication professionals, educators, and public service personnel who seek to master both the art and science of public interaction, stakeholder management, and effective communication.

Spanning over 40 chapters, the book begins with the historical evolution of public relations, defining key concepts, stakeholder roles, and the workflow of PR processes. Readers are introduced to various models, principles, and tools of PR, along with the critical role of government institutions in shaping public perception and trust.

A significant portion of the book is dedicated to legal and ethical considerations, including defamation, invasion of privacy, copyright, trademarks, civil rights, and consumer protection laws in India and Western countries. This equips readers with the necessary knowledge to navigate legal risks and uphold ethical standards in public communications.

To build core communication competencies, the book covers essential skills like reading, writing, speaking, listening, and soft skills. A dedicated section on public speaking addresses its importance, delivery modes, techniques, and real-life application for personal and professional success.

Additionally, the book introduces modern PR communication tools such as brochures, flyers, newsletters, and press releases. It also explores communication techniques, network structures, and factors affecting message fidelity and distortion, complemented by interactive learning methods such as simulation games and survey-based research exercises.

With content ranging from informative, persuasive, and entertaining speaking to manuscript, impromptu, and extempore techniques, the book is a comprehensive toolkit for effective public engagement.

Whether youre preparing for a career in public relations, strengthening your communication skills, or understanding the legal boundaries of public interaction, this book is a valuable academic and practical resource.

Table of Contents:

  • 1 Foundations of Public Relations, Key Concepts, Terminology and Historical Development
  • 2 The Role of Government Institutions in Maintaining Public Relations
  • 3 Public Relation Process, Workflow and Stakeholder Groups
  • 4 Principles of Public relation
  • 5 Public Relations Tools
  • 6 Public Relations Models
  • 7 Laws and Ethics of Public Relations
  • 8 The Law of Defamation: Understanding Legal Boundaries and Rights
  • 9 The Law of Invasion of Privacy
  • 10 Copyright Act
  • 11 Trademarks Definition, Importance and Legal Framework
  • 12 Protection of Civil Rights Act in India
  • 13 Consumer Protection Acts in India and Western Countries
  • 14 The Right to Information in India and Western Countries
  • 15 Mastering Communication Skills Reading, Writing, Speaking, Listening and Soft Skills
  • 16 Public Speaking: Characteristics
  • 17 Public Speaking: Techniques for Effective Communication
  • 18 Public Speaking: Importance and Impact on Personal and Professional Growth
  • 19 Public Speaking: Modes of Delivery and Checklists for Success
  • 20 Public Speaking The Need and Purpose of Public Speaking
  • 21 Communication Techniques and Communication Networks
  • 22 Communication Efficiency and Effectiveness
  • 23 Factors Affecting Communication Fidelity and Source Credibility
  • 24 Factor Affecting Message Distortion
  • 25 Types of Message Distortion
  • 26 Flyer and its Design for Public Relations
  • 27 Brochure and its Design for Public Relations
  • 28 Newsletter and its Design for Public Relations
  • 29 Public Relation Strategy Plan for Transfer of Technology
  • 30 Press Releases: Crafting and Leveraging Effective Communication
  • 31 Writing a Feature Article
  • 32 Consumer Survey Questionnaire: Preferences and Attitudes towards New Technology
  • 33 Gathering and Analyzing Consumer Survey Data and Preparing Feedback Forms
  • 34 Learning Activities to Assess and Enhance Listening Skills
  • 35 Enhancing Reading Skills through Vocabulary Building and Grammar Mastery
  • 36 Writing Reports
  • 37 Simulation Games in Communication Distortion
  • 38 Informative Speaking
  • 39 Persuasive Speaking
  • 40 Entertaining Speaking: The Art of Captivating An Audience
  • 41 Impromptu Speaking Mastering the Art of Thinking on Your Feet
  • 42 Extempore Speaking Art of Impromptu Eloquence
  • 43 Memorize Speaking
  • 44 Manuscript Speaking Art, Techniques, and Relevance
  • Bibliography


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Product Details
  • ISBN-13: 9789358876895
  • Publisher: New India Publishing Agency
  • Publisher Imprint: New India Publishing Agency
  • Height: 229 mm
  • No of Pages: 384
  • Width: 275 mm
  • ISBN-10: 9358876891
  • Publisher Date: 30 Dec 2024
  • Binding: Hardback
  • Language: English
  • Weight: 830 gr


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