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ATD's Handbook for Measuring and Evaluating Training

ATD's Handbook for Measuring and Evaluating Training

          
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About the Book

Get the A-to-Z Resource on Training Evaluation Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs. Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively. With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for. The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas. Whether you’re a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs. 

Table of Contents:
Foreword by Jack J. Phillips, Ph.D. Measurement, Evaluation, and the ATD Capability Model by Courtney Vital Kriebs Introduction Acknowledgments Section I: Evaluation Planning 1. Aligning Training to the Business by Faith Krebs 2. Analyzing Performance Gaps by Sardek Love 3. Developing Powerful Program Objectives by Katharine Aldana 4. Planning Your Evaluation Project by Kaycee Buckley Section II: Data Collection 5. Designing Surveys to Collect Participant Reaction by Will Thalheimer 6. Designing Surveys and Questionnaires for Follow-up Evaluation by Caroline Hubble 7. Designing and Delivering Tests by Cindy Hill and Eric Vincent 8. Conducting Interviews by Henri van den Idsert 9. Conducting Focus Groups by Katinka Koke 10. Using Action Planning as a Performance Measurement and Transfer Strategy by Emma Weber Section III: Data Analysis 11. Using Statistics in Evaluation by Tim Brock 12. Analyzing Qualitative Data by Damien Sanchez 13. Isolating the Effects of the Program by Jack J. Phillips 14. Converting Measures to Monetary Value by Patti P. Phillips 15. Capturing Program Costs by Judith Cardenas 16. Calculating the Return on Investment by Beryl Oldham 17. Measuring Intangible Benefits by Nader Bechini 18. Forecasting ROI by Suzanne Schell Section IV: Optimize Results 19. Telling the Story by Kevin Yates 20. Visualizing Data by Peggy Parskey 21. Implementing the ISO Standards for L&D Metrics by Dave Vance 22. Using Black Box Thinking by Rachel Baghelai 23. Collecting Data when Evaluating On-the-Job Training by Ron Jacobs Section V: Make Measurement and Evaluation Work 24. Implementing and Sustaining a Measurement and Evaluation Practice by Holly Burkett 25. Getting Stakeholder Buy-In by Brenda Sugrue 26. Following Evaluation Standards by Michael Lawson 27. Leveraging Artificial Intelligence by Trish Uhl 28. Creating a Measurement and Evaluation Strategy by Klaas Toes and Robin Dijke About the Editor Index 


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Product Details
  • ISBN-13: 9781960231246
  • Publisher: American Society for Training & Development
  • Publisher Imprint: ASTD Press
  • Edition: Revised edition
  • Language: English
  • Returnable: Y
  • ISBN-10: 1960231243
  • Publisher Date: 24 Jul 2025
  • Binding: Paperback
  • Height: 233 mm
  • No of Pages: 440
  • Width: 177 mm


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