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The B2B Marketing Handbook

The B2B Marketing Handbook

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About the Book

Deliver Big-Picture B2B Marketing To Reach Customers Faster
in today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign encompassing both offline and online tactics. This is the challenge that The B2B Marketing Handbook can help readers solve in what will be the most up-to-date B2B book on the market. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived B2B marketing techniques and trendy gimmicks to reveal the critical steps you need to reach business customers in a crowded B2B marketplace.

Content expert Bly coaches you in creating an effective B2B marketing plan that produces results.

Learn how to:
Develop a clear business marketing vision
Position your business and services strategically
Research your market and target your ideal client
Integrate online and offline marketing
Put measurements in place to assess marketing tactics
Create an effective implementation schedule
Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

About the Author: Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), The Digital Marketing Handbook (Entrepreneur Press, 2018), and The Content Marketing Handbook (Entrepreneur Press, 2020) and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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Product Details
  • ISBN-13: 9781642011418
  • Publisher: Entrepreneur Press
  • Publisher Imprint: Entrepreneur Press
  • Height: 229 mm
  • No of Pages: 260
  • Spine Width: 0 mm
  • Width: 152 mm
  • ISBN-10: 164201141X
  • Publisher Date: 14 Sep 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 700 gr

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