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Basics Design 07: Grids: (07 Basics Design)

Basics Design 07: Grids: (07 Basics Design)

          
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About the Book

The seventh book in the award-winning "Basics Design" series, "Grids" focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. True to the other books in the "Basics Design" series, "Grids" is an example in its own right. A reference section, set on a series of different grids, demonstrates the principles discussed in earlier chapters, and the book will serve as a valuable resource and companion to other books in the series. This book is suitable for students of graphic design and established professionals, general public wishing to learn more about design basics, and anyone interested in developing their design skills and knowledge of modern graphics solutions.

Table of Contents:
Introduction. How to get the most out of this book. The need for grids: Organising information; How we read a page; How we view a screen; Form and function. Grid basics: ISO and paper sizes; Anatomy of a page; Measurements; Shapes on a page; Proportion; Hierarchy; Net and dot drawing; Drawing a grid; The rule of thirds; The rule of odds. Grid types: Symmetrical; Asymmetrical; Modules; Compound grids; Combinations; The horizontal; The vertical; Diagonal and angular grids. Grid elements: Type; The baseline; Images; Horizontal alignment; Vertical alignment; Columns; Column numbers; Column widths; Type and column widths; Narrow column widths; Wide measures; Folios. Grid usage: Pattern; Visible grids; Scale; The perimeter; Axis; Juxtaposition; White space; Environmental grids; Multiple-language grids; Caption-orientated grids; Quantitative information grids; The grid as expression. Grids on the web: Web basics; The digital grid; Orientation. Glossary. Conclusion. Acknowledgements. Contacts.


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Product Details
  • ISBN-13: 9782940373772
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: AVA Publishing SA
  • Depth: 17
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 158 mm
  • ISBN-10: 2940373779
  • Publisher Date: 30 Jun 2008
  • Binding: Paperback
  • Height: 230 mm
  • No of Pages: 176
  • Series Title: 07 Basics Design
  • Weight: 540 gr


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