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Beer and Breweries in Mexico: Beer in Mexico, Cuauhtmoc Moctezuma Brewery, Femsa, Grupo Modelo, Aztec Brewing Company, Corona, Cucap Beer(English)

Beer and Breweries in Mexico: Beer in Mexico, Cuauhtmoc Moctezuma Brewery, Femsa, Grupo Modelo, Aztec Brewing Company, Corona, Cucap Beer(English)

          
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About the Book

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Beer in Mexico, Cuauhtmoc Moctezuma Brewery, Femsa, Grupo Modelo, Aztec Brewing Company, Corona, Cucap Beer, Niels G. Larsen, Cervecera de Baja California, Pacfico, Tijuana Beer. Excerpt: Aztec Brewery A one-time regional brewery in Southern California, the Aztec Brewing Company ( Aztec Brewery ) holds the unique distinction of being the only brewing company ever to move from Mexico to the United States . History Baja California In 1921, San Diego businessmen Edward P. Baker and Herbert Jaffe, and brewing engineer William H. Strouse were instrumental in starting Cervecera Azteca, SA, in Mexicali, the capital city of the Mexican state of Baja California . It was a smart business plan since beginning in 1920, no alcohol was being manufactured, sold or transported in the United States due to Prohibition . Mexicali is located on the border with good railroad links that allowed easy distribution of the product throughout Mexico and easy importation of raw materials such as grain and hops. The brewery was destroyed by an earthquake and fire a few years later, but was soon rebuilt at the same site. During the 1920s, Aztec competed with Cerveceria Mexicali (Mexicali Brewery) for market share in Baja California, especially in Tijuana where thirsty Americans were flocking during Prohibition. Aztec s flagship brew was Famous A.B.C. Beer, a golden lager that most likely would be classified today as "classic American pilsner ." The company also brewed a dark beer. A.B.C. Beer won a gold medal at the Exposicin Ibero-Americana (Ibero-American Exposition of 1929 ) in Seville, Spain . This led to the inclusion of the word "Famous" in the name. Strouse was later chief engineer for the San Diego Brewing Company, and was also instrumental in founding, with Alberto V. Aldrete Sr., the Tecate...


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Product Details
  • ISBN-13: 9781155323886
  • Publisher: Books LLC
  • Publisher Imprint: Books LLC
  • Height: 152 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Weight: 104 gr
  • ISBN-10: 1155323882
  • Publisher Date: 03 May 2010
  • Binding: Paperback
  • Language: English
  • Series Title: English
  • Sub Title: Beer in Mexico, Cuauhtmoc Moctezuma Brewery, Femsa, Grupo Modelo, Aztec Brewing Company, Corona, Cucap Beer
  • Width: 229 mm


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