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Bending Opinion: Essays on Persuasion in the Public Domain(1 Rhetoric in Society)

Bending Opinion: Essays on Persuasion in the Public Domain(1 Rhetoric in Society)

          
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About the Book

With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no communication without rhetoric. In a society with ever-increasing amounts of information, and with media whose significance cannot be overestimated, we need to know all the mechanisms playing a role in the gathering, making and reporting of information and opinions, and its processing by an audience. Rhetoric is, from both a practical and a theoretical perspective, essential to the conduct, analysis and evaluation of public debates. After all, the idea of democracy is closely intertwined with the ideal of transparent decision-making on the basis of open, informed discussions in the public domain, in political, organizational and journalistic discourse. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies. This title is available in the OAPEN Library - http://www.oapen.org.

Table of Contents:
Bending Opinion - 2 Contents - 6 Introduction - 10 part I Fundamentals of Rhetoric - 24 1 Deliberation, Free Speech and the Marketplace of Ideas - 26 2 Rhetoric, Classicism and Democracy:The Conveyance of Moral and Political Values in Late Antique Rhetorical Education - 50 3 Melody and Rhythm in Ancient Political Discourse On How Emotions Induce Persuasion - 62 4 Generalizing Stasis Theory for Everyday Use - 82 5 Rhetoric and Argumentation - 96 part ii The Rhetoricof Verbal Presentation - 116 6 Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals - 118 7 The Contribution of Praeteritio to Arguers' Strategic Maneuvering in the Argumentation Stage of a Discussion - 134 8 Limits and Effects of Reductio ad Absurdum Argumentation - 144 9 Professionalizing Speech Production Changes in 15 Years of Ministerial Speeches - 160 10 The Correlation between Style and Argument in Newspaper Columns - 186 part iii Rhetoric and the Media - 202 11 If This Goes On ...: The Rhetorical Construction of Future Problems - 204 12 Exploring Everyday Ethos Ethos Techniques in Online Discussions about Extraordinary Experiences - 220 13 The Popular Virgin and the Wolf in Sheep's Clothing: A Case Study of the Imaging of Victims and Offenders - 242 14 "Conceptual and Fanciful" or "A Depiction of Reality": Exploiting Visual Modality to Claim EnvironmentalEthos in uk Advertizements for Automotive and Energy Companies(2007-2008) - 272 part iv Rhetoric and Politics - 290 15 Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland - 292 16 Symbolic Power: Political Rhetoric in a State of Exception - 308 17 Do New Parties Bring Personalization,a Narrow Issue Agenda and Populist Rhetoric?Evidence from Dutch Election Campaign Coverage from 1998 to 2006 - 328 18 Parliamentary Debate and Political Culture: The Dutch Case - 350 part v The Rhetoric of Topoi - 372 19 Talking about Sustainability: Responses to Frames in Persuasive Messages about Sustainable Agriculture and Food - 374 20 Responding to Expert Arguments Emerging Lay Topoi in Focus Group Interviews on gm Crops - 396 21 Speaking of Terror: Challenging Norms of Rhetorical Citizenship in Danish Public Discourse - 408 22 Strategic Maneuvering with Linguistic Arguments in the Justification of Judicial Decisions - 424 Contributors - 442 Index - 444


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Product Details
  • ISBN-13: 9789087280994
  • Publisher: Leiden University Press
  • Publisher Imprint: Leiden University Press
  • Depth: 38
  • Language: English
  • Returnable: Y
  • Spine Width: 34 mm
  • Weight: 914 gr
  • ISBN-10: 9087280998
  • Publisher Date: 18 Feb 2011
  • Binding: Hardback
  • Height: 233 mm
  • No of Pages: 456
  • Series Title: 1 Rhetoric in Society
  • Sub Title: Essays on Persuasion in the Public Domain
  • Width: 153 mm


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