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Get Better or Get Beaten

Get Better or Get Beaten

          
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About the Book

"Get Better or Get Beaten", 2nd edition, is a thorough revision of one of the best selling Jack Welch books ever published. First published in hardcover in 1994, that book sold close to 100,000 copies through all channels. Unlike other books on Welch, this is a short, fast-paced book that reads like a "manager's little instruction book". This book, which Welch has told us "he" refers to when he has to give a speech, includes the principles and techniques that helped make GE one of the world's most competitive companies. General Electric's Jack Welch is the pre-eminent CEO of our time. Taking over as CEO in April 1981, Welch has steered the company that Thomas Ellison founded to over US$100 billion in sales and US$10 billion in earnings. He built GE into the most successful American corporation of the late 20th century by forging and then implementing a series of business strategies that can easily be applied to all businesses, big or small. We spelled out those strategies in detail in the national bestseller "Jack Welch and the GE Way" (1998) and "The GE Way Fieldbook" (2000). But long before those books were published, "Get Better or Get Beaten" was the trailblazing book that tens of thousands of managers referred to in order to get a quick course in Jack Welch management. This practical, updated guide will inspire and motivate any manger who wants to know how Jack Welch got things done. The new edition will tap the source of Welch's courage, innovation and success with such deceptively simple leadership secret as: managing less is managing better; be ready to rewrite your agenda; aim for speed, simplicity and self confidence; and remove the boundaries. Since so much has happened since the first edition was published (ie. Welch's sweeping six sigma initiative), the new edition will contain many secrets not included in the first edition, including: ignite an e-business revolution; live and breathe quality - and make it the job of every employee; have global brains and vision; and build the service business to maintain double digit growth.

Table of Contents:
Part I: The Visionary Leader: Management Tactics for Gaining the Competitive Edge. Leadership Secret 1: Harness the Power of Change. Leadership Secret 2: Face Reality! Leadership Secret 3: Managing Less Is Managing Better. Leadership Secret 4: Create a Vision, Then Get Out of the Way. Leadership Secret 5: Don't Pursue a Central Idea: Instead, Set Only a Few Clear, General Goals as Business Strategies. Leadership Secret 6: Nurture the Employees Who Share the Company's values: Deliver on Commitments and Share the Company's Values. Part II: Igniting a Revolution: Strategies for Dealing with Change. Leadership Secret 7: Evaluate Your Business with a Fresh eye and Decide What Needs Fixing, What Needs Nurturing, and What Needs to be Jettisoned! Leadership Secret 8: Be Number One or Number Two and Keep Redefining Your Market. Leadership Secret 9: Downsize, Before It's Too Late! Leadership Secret 10: Use Acquisitions to Make the Quantum Leap! Leadership Secret 11: Learning Culture I: Use Boundarylessness and Empowerment to Nurture a Learning Culture. Leadership Secret 12: Learning Culture II: Inculcate the Best Ideas into the Business, No Matter Where They Come From. Leadership Secret 13: The Big Winners in the 21st Century Will Be Global. Part III: Removing the Boss Element: Productivity Secrets for Creating the Boundaryless Organization. Leadership Secret 14: De-Layer: Get Rid of the Fat! Leadership Secret 15: Spark Productivity Through the "S" Secrets (Speed, Simplicity, and Self-Confidence!). Leadership Secret 16: Act Like a Small Company. Leadership Secret 17: Remove the Boundaries. Leadership Secret 18: Unleash the Energy of Your Workers. Leadership Secret 19: Listen to the People Who Actually Do the Work. Leadership Secret 20: Go Before Your Workers and Answer All Their Questions. Part IV: Next Generation Leadership: Initiatives for Driving-and Sustaining-Double-Digit Growth. Leadership Secret 21: Stretch: Exceed Your Goals as Often as You Can. Leadership Secret 22: Make Quality a Top Priority. Leadership Secret 23: Make Quality the Job of Every Employee. Leadership Secret 24: Make Quality the Job of Every Employee. Leadership Secret 25: Make Sure Everyone Understands How Six Sigma Works. Leadership Secret 26: Make Sure the Customer Feels Quality. Leadership Secret 27: Turn Your Business into an E-Company. Leadership Secret 28: Make Existing Businesses Internet-Ready - Don't Assume That New Business Models Are the Answer. Leadership Secret 29: Use E-Business to Put the Final Nail in Bureaucracy. Appendix A: GE Values.


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Product Details
  • ISBN-13: 9780071373463
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: Mcgraw-hill Professional
  • Height: 206 mm
  • Returnable: N
  • Weight: 371 gr
  • ISBN-10: 0071373462
  • Publisher Date: 16 Apr 2001
  • Binding: Hardback
  • Language: English
  • Spine Width: 21 mm
  • Width: 135 mm


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