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Beyond Disruption: Changing the Rules in the Marketplace(Adweek Books)

Beyond Disruption: Changing the Rules in the Marketplace(Adweek Books)

          
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About the Book

The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

Table of Contents:
Introduction (J. Dru). Seven Disruption Stories. DISRUPTION CONTEXT. America, the Disruptive Brand (C. Scott and T. Carroll). Disruptive Organizations (A. Charbonneau). Disrupting Marketing Conventions (D. Hackworthy and I. Leslie). DISRUPTION AT WORK. First Impressions (N. Dawson). State of the Art (J. Hunt and M. Jamieson). Workshops (J. Hunt and M. Johnson). Tools (F. Clancy). DISRUPTION SCOPE. Disruption across Disciplines (G. Hilton and A. Maclean). Street Level Disruptions (Anna, Johan, Claes, Albin and Friends). Tactile Disruptions (L. Gavin). Disruption On line (H. Albrecht, et al.). Disruption, Interruption, Permission (L. Coots). Disruptive Media Planning (M. Karo). Disruption in Political Advertising (T. Beattie and R. Alexander). Disruption in Emerging Markets (G. Heron and S. Mahapatra). The Luxury of Disruption (A. Stagliano). DISRUPTION TOMORROW. Insights (R. Monturo). Connections (N. McLean). A New Business Model (R. Birge and D. O Malley). Conclusion (J. Dru). Index.


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Product Details
  • ISBN-13: 9780471218999
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Depth: 25
  • Language: English
  • Returnable: N
  • Spine Width: 26 mm
  • Weight: 712 gr
  • ISBN-10: 0471218995
  • Publisher Date: 29 Apr 2002
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 304
  • Series Title: Adweek Books
  • Sub Title: Changing the Rules in the Marketplace
  • Width: 163 mm


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