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Blogging All-in-One For Dummies: (English)

Blogging All-in-One For Dummies: (English)

          
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About the Book

A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.* Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques* Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging* Helps new bloggers become active and productive members of the blogging community* Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

Table of Contents:
Introduction. Book I: Joining the Blogosphere. Chapter 1: Joining the Blogosphere. Chapter 2: Preparing to Start and Write a Blog. Chapter 3: Blogging Basics. Chapter 4: Blogging Rules and Ethics. Book II: Niche Blogging. Chapter 1: Understanding Niche Blogging. Chapter 2: Benefi ting from a Niche Blog Approach. Chapter 3: Choosing Your Niche. Chapter 4: Writing for Your Niche. Book III: Corporate and Business Blogging. Chapter 1: Starting a Business Blog. Chapter 2: Developing a Business Blog Marketing Plan. Chapter 3: Choosing Business Bloggers. Chapter 4: Writing a Business Blog. Chapter 5: Keeping Yourself and Your Company out of Trouble. Book IV: Choosing a Blogging Application. Chapter 1: Choosing a Blogging Application. Chapter 2: Finding the Right Blogging Application. Chapter 3: Taking a Look at WordPress. Chapter 4: Using Google Blogger. Chapter 5: Understanding TypePad. Book V: Blogging Tools. Chapter 1: Search Engine Optimization. Chapter 2: Measuring Blog Performance. Chapter 3: Editing and Finding Images. Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication. Chapter 5: Using Offl ine Blog Editors. Chapter 6: Creating a Podcast. Chapter 7: Creating a Vlog. Book VI: Promoting and Growing Your Blog. Chapter 1: Secrets to Blogging Success. Chapter 2: Building Community. Chapter 3: Social Networking. Chapter 4: Social Bookmarking. Chapter 5: Inviting or Being a Guest Blogger. Chapter 6: Hosting Blog Contests. Chapter 7: Joining Blog Carnivals. Book VII: Making Money from Your Blog. Chapter 1: Blog Advertising 101. Chapter 2: Publishing Contextual Ads. Chapter 3: Using Text Link Ads. Chapter 4: Placing Impression Ads. Chapter 5: Making Money with Affi liate Advertising. Chapter 6: Publishing Sponsored Reviews and Paid Posts. Chapter 7: Merchandising for Profit. Chapter 8: Displaying Ads in Your Blog's Feed. Chapter 9: Selling Ad Space Directly. Chapter 10: Benefi ting from Indirect Monetization Opportunities. Book VIII: Microblogging with Twitter. Chapter 1: Getting the Short Story with Microblogging. Chapter 2: Getting Started with Twitter. Chapter 3: Getting More out of Twitter. Chapter 4: Using Third-Party Twitter Applications. Glossary. Index.


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Product Details
  • ISBN-13: 9780470573778
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Depth: 44
  • Language: English
  • Returnable: N
  • Spine Width: 41 mm
  • Width: 187 mm
  • ISBN-10: 0470573775
  • Publisher Date: 28 May 2010
  • Binding: Paperback
  • Height: 233 mm
  • No of Pages: 692
  • Series Title: English
  • Weight: 1138 gr


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