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B-to-B Marken in Social Media?

B-to-B Marken in Social Media?

          
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About the Book

Social Media ist einer der Megatrends unserer Zeit. Das haben auch viele Unternehmen für sich erkannt und engagieren sich auf Facebook, YouTube, Twitter und Co. Ziel dabei ist es den Austausch mit den Kunden zu stärken und so Markenerlebnisse zu schaffen. Unternehmen aus dem B-to-C sind dabei wie so oft in der Vorreiterrolle. Doch kann Social Media auch im B-to-B erfolgreich eingesetzt werden? Was macht den Erfolg aus? Und welche Rolle spielt die Markenführung? Auf Basis dieser Fragen untersuchte der Autor unzählige Beispiele aus der Praxis auf Erfolgsfaktoren, die in diesem Buch vorgestellt werden. Es wird dabei eine Brücke von der Theorie der Markenführung hin zur konkreten Anwendung in Social Media geschlagen. Das Buch soll Entscheidern im B-to-B die Knackpunkte in Social Media verdeutlichen, um somit Entscheidungen über den Einstieg oder Verbleib und die künftige Gestaltung der Social Media Auftritte zu erleichtern.
About the Author: Patrick Nassall ist als Produktmanager im B-to-B im Bereich Soziale Netzwerke tätig. Nach seinem BWL Studium an der Dualen Hochschule Lörrach sowie ersten Erfahrungen in der Industrie, wechselte er 2009 zu einer B-to-B Suchmaschine in Hamburg. Parallel schloss er ein MBA Studium an der Westfälischen Wilhelms-Universität in Münster ab.


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Product Details
  • ISBN-13: 9783848222674
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 210 mm
  • No of Pages: 200
  • Series Title: German
  • Sub Title: Eine Erfolgsfaktorenanalyse
  • Width: 148 mm
  • ISBN-10: 3848222671
  • Publisher Date: 16 Nov 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 245 gr


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