Building a Powerful Practice (Paperback) | Released: 03 Dec 2015

This wise and accessible guide offers a blueprint for practitioners just starting out with their wellness business, as well as guidance for more seasoned practitioners who want to build their client base and need additional tools to help them make a living with their passion. Deborah Flanagan offers practitioners real-world advice: how to find clients in person and online, how to market to their ideal client base (even for those practitioners that think they don't like marketing), and how to put together creative packages and promotions. She makes recommendations on avoiding burnout, dealing with potential client challenges, and building confidence as a practitioner. Deborah also advises on how to make a smooth career transition and find office space, tools, and professional services that can grow with a practice. The book also addresses the behind-the-scenes components of running a business, such as creating a home office and handling administrative and financial tasks. A free online Business Starter Kit offers practical and easy-to-use templates practitioners can follow to manage client data, build an electronic mailing list, and keep track of income and expenses. In clear, digestible prose seasoned with good humor, Deborah Flanagan shares practical inspiration gleaned from her own experiences as she built her practice from the ground up, plus advice from other accomplished practitioners and teachers. Geared toward practitioners of a range of wellness services including hypnosis, reflexology, Reiki, polarity, cranial sacral, Thai massage, Shiatsu, acupuncture, rolfing, astrology, and massage, Building a Powerful Practice enables practitioners to master the fundamental challenges of a wellness business with ease, so they can focus on the work they love: helping clients heal.
About the Author: Deborah Flanagan established the Center for True Health in NYC in 2008 and has since guided thousands of people through major life changes, helping them find true health and balance using Reiki, hypnosis, and reflexology. Her unique approach has been featured on The Dr. Oz Show and in O, the Oprah Magazine; she also teaches Reiki and sees patients at NYU Langone Medical Center, and previously at Beth Israel Medical Center. She is a certified hypnotist through the National Guild of Hypnotists, and is a certified reflexologist through the American Reflexology Certification Board and a member of the Reflexology Association of America and the New York State Reflexology Association. Deborah completed a 600-hour Reiki training through the New York Open Center, and is a registered practitioner and teacher of the Shibumi International Reiki Association, which reflects her emphasis on the traditional Japanese roots of the system of Reiki. She continues to study with Frans Stiene at the International House of Reiki, and practices Reiki meditation and self-care daily. Prior to embarking on her wellness career, Deborah garnered more than fifteen years of leadership experience in the nonprofit sector as the director of development for distinguished arts organizations including the Paul Taylor Dance Company, the American Symphony Orchestra League, and the Academy of American Poets. An award-winning poet and the author of Or, Gone (Tupelo Press, 2015), Deborah's work has been published in AGNI, The Gettysburg Review, Ploughshares, FIELD, and The Southern Review. She is also a former professional ballet dancer, having toured with Southern Ballet Theatre and taught ballet to at-risk children. Her poetry and dance background enables her to bring to her wellness practice an intimate knowledge of the language and silence of the body, and she thinks of her current work as a union of matter and spirit. To learn more about Deborah's work, go to www.centertruehealth.com where you can sign up for her monthly newsletter and get tips to find more balance in your life.