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The Business Environment: (English)

The Business Environment: (English)

          
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About the Book

The Business Environment offers a comprehensive introduction to the factors at work in today’s business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment. Plus, reflecting the continuing evolution of the business environment, this book includes new and up to date coverage of: Business ethics Cultural identity The emerging economic power of China and India Data privacy Climate change Key Features: Cases: Each chapter contains mini case vignettes that use real life examples to illustrate business environment issues. In additions you’ll find a full case study at the end of each chapter, as well as five extended cases studies at the back of the book. Companies featured include: Thomas Cook, Ford and 3. User Friendly: In addition to its reader friendly writing style, this book boasts a full range of learning tools. Each chapter includes: Learning Objectives, Thinking around the Subject boxes, Case Studies. Review Questions, Activities and Further Reading.An Online Learning Centre accompanies The Business Environment by Adrian Palmer and Bob Hartley.As well as Lecturer’s Resources this site includes the following resources for students:Multiple choice self-test questions Web Links GlossaryVisit the Online Learning Centre at www.mcgraw-hill.co.uk/textbooks/palmerFree access to these valuable learning resources with this book!

Table of Contents:
Part One: Contexts Chapter 1: What is the Business Environment? Part Two: The Macroenviroment Chapter 2: The Political Environment Chapter 3: The Social and Demographic Environment Chapter 4: The Technological and Information Environment Chapter 5: The Legal Environment Part Three: Firms Chapter 6: Types of Business Organisation Chapter 7: Business Relationships and Networks Chapter 8: Organizational Objectives, Growth and Scale Chapter 9: The Internal Environment Chapter 10: Corporate Responsibility Part Four: Markets Chapter 11: The Principles of Market Forces Chapter 12: Distortions to market forces Chapter 13: The National Economic Environment Chapter 14: The International Business Environment Part Five: Bringing it Together: Environmental Analysis Chapter 15: The Dynamic Business Environment Case Studies


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Product Details
  • ISBN-13: 9780077119720
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw Hill Higher Education
  • Depth: 29
  • Language: English
  • Series Title: English
  • Weight: 1277 gr
  • ISBN-10: 007711972X
  • Publisher Date: 16 Dec 2008
  • Binding: Paperback
  • Height: 246 mm
  • Returnable: N
  • Spine Width: 26 mm
  • Width: 191 mm


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