Technology is changing the way business is done; and it's coming at a cost to business owners. We're being pulled deeper and deeper into the day-to-day activities of our businesses. It seems the more new tools and tricks we try the more layers of complexity, confusion and chaos we add. We've all heard the expression, "Work on your business, not in your business". Business Mulligan: How to give your business and your life a second chance in a changing world guides today's small business owners out from under the hoods of their business and back into the driver's seat, where they belong. It starts by looking at your business in a different way: in systems and parts, rather than as a whole. Then, it's about simplicity. We live in a very exciting time, but all the changes make running a business very complicated. Our businesses mirror the world. When times were simpler, running a business was simpler. But, today, we hardly understand our businesses much less the world. As we begin to look at our business systems, we understand that each system asks very simple questions: Attraction - Who? Who is our ideal customer? 
 Conversion - When? When do we ask for the sale? 
 Delivery - What? What value do we provide? 
 Systems - How? How do we operate profitably? 
 Culture - Why? Why do we do what we do? 
 Administrative - How much? How much do we keep? 
 Personal - Where? Where am I most needed right now? 
 Further, each system is made up of parts - individual parts - that depend on one another to run smoothly. As business owners, it's our responsibility to work on our businesses. We can't do that if we're overwhelmed and trapped in the trenches. By looking deeper - at the part level - we can better determine what's working well, what needs repair or what needs replacement. Similar to golf players who sometimes take a second shot when their first shot was poorly played, we should focus on the parts that need repair, make the proper adjustments and replay until we get it right. Focus. Adjust. Replay - until the part is working like you want it. This is called the Mulligan Method. The Mulligan Method starts with the business owner and should be adopted throughout the business: with the leaders, managers and team members - each business, each owner, each department and each team member. When we all Focus, Adjust and Replay on our responsibilities it frees the business owner up to further work on the business. This is your Business Mulligan. This is your second chance at a business and life you deserve in a changing world.
About the Author: Founder of Business Mulligan, a community one hundred percent dedicated to helping business owners own their lives, Jeff Martin is a business growth expert who has created and owned several successful businesses, which range from real estate holdings to paramedical examination firms. Jeff was on the forefront of the DNA testing market and successfully navigated many challenges and industry changes as the market exploded in the late 1990s. These market changes forced several significant business model shifts, which were, at times, complicated and painful, but necessary for survival. His most recent venture was a nationwide DNA relationship testing company, which was named one of the fastest growing franchises as well as being listed in the Top 100 new franchises in its first year by Franchise Market Magazine. A veteran of the United States Navy, Jeff served as a Fleet Marine Force Corpsman to a Marine Corps artillery unit during Operations Desert Shield and Desert Storm. Jeff credits his combat experience for his leadership skills and the tenacity required to survive the ups and downs that come with being an early adopter in a new market. He is also a graduate of the E. J. Ourso College of Business at Louisiana State University. Jeff coaches business owners on organizing and growing their companies, and creating and launching digital products. He is an Infusionsoft Certified Partner and an expert in marketing and workflow automation. He lives with his wife Katie and their three children in Lafayette, Louisiana. He is active in his church and serves on a committee for the Boy Scouts of America.