Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Table of Contents:
Part I: Introduction to Business Research 1. Research in Business
2. Addressing Management Problems with Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research
Part II. The Design of Research
6. Design Strategies
7. Sampling Design
8. Measurement
9. Measurement Scales
Part III: Sources and Collection of Data
10. Exploring Secondary Data
11. Survey Methods: Communicating with Respondents
12. Instruments for Respondent Communication
13. Observational Studies
14. Experimentation
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Results: Written and Oral Reports Cases
Appendixes
A. Core Business Reference Sources: Printed and Electronic Resource Title List
B. Decision Theory Problem
C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project
E. Nonparametric Significance Tests
F. Selected Statistical Tables
