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BWL-Ausbildung. Stellenwert einer KMU-/ Mittelstandsorientierung

BWL-Ausbildung. Stellenwert einer KMU-/ Mittelstandsorientierung

          
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About the Book

Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Allgemeines, Note: 1,7, Technische Hochschule Brandenburg, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit dem Stellenwert einer KMU-Orientierung im Laufe der Betriebswirtschaftslehre (BWL)-Ausbildung, vor allem an Hochschulen. Ziel der Arbeit ist es zu klären, ob es im deutschsprachigen Raum die Möglichkeiten gibt, sich dementsprechend ausbilden zu lassen und wenn ja, welche Hochschulen Studiengänge mit dem Schwerpunkt für KMU anbieten. Ob man in der Zukunft in Deutschland verstärkt in diesem Bereich ausbilden muss und ob eventuell neue Lehrstühle geplant sind, sind Fragen, die ebenfalls in den nächsten Kapiteln untersucht werden sollen. Als Methode wurde in dieser Arbeit eine Desk-Research-Analyse der angebotenen Studiengänge durchgeführt. Damit sollen zum einem die Besonderheiten eines Studiums mit dem Schwerpunkt auf KMU beleuchtet und zum anderen die verschiedenen Bachelor- und Masterstudiengänge kurz miteinander verglichen werden. Des Weiteren wurden im Rahmen dieser Arbeit zwei Experteninterviews durchgeführt. Da sich in diesem Themenbereich noch nicht viel Fachliteratur angehäuft hat, wurde sich bewusst für die Durchführung einer qualitativen Forschungsmethode entschieden. Einer der befragten Personen ist ein Professor (Prof.) einer deutschen Fachhochschule. Die andere Person, ein Vertreter der Industrie- und Handelskammer (IHK) mit der Spezialisierung auf Fort- und Weiterbildungen für den Mittelstand. Im theoretischen Teil dieser Arbeit werden grundlegend essenzielle Begrifflichkeiten dieser Thematik definiert und erläutert. Bezeichnungen wie Mittelstand, kleine und mittlere Unternehmen oder Familienunternehmen werden oft als Synonym verwendet, doch sind sie im Detail ganz unterschiedlich definiert.


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Product Details
  • ISBN-13: 9783346879134
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 62
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3346879135
  • Publisher Date: 23 May 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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