close menu
Bookswagon-24x7 online bookstore
close menu
My Account
27%
Cambridge International AS and A Level Travel and Tourism Coursebook with Digital Access (2 Years)

Cambridge International AS and A Level Travel and Tourism Coursebook with Digital Access (2 Years)

          
5
4
3
2
1

Available


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

This series supports learners through the Cambridge International AS & A Level Travel & Tourism syllabus (9395). From sustainable tourism to managing events, this third edition helps students understand key travel and tourism ideas and equips them with technical and practical skills. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as conservation and sustainability in the Galapagos Islands. Suitable for the Cambridge International AS & A Level Travel & Tourism syllabus (9395), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

Table of Contents:
How to use this series; How to use this book; Introduction; Introduction to command words; Unit 1 Travel and tourism themes and concepts; 1.0 Introduction; 1.1 The changing nature of travel and tourism: Reasons people travel; Types of tourism; The changing structure of the travel and tourism industry; Travel and tourism destinations: Types of destination; The changing appeal of destinations to different external customer types; Changes in travel choices; 1.3 Trends in travel and tourism: Changing global tourism flows; 1.4 The growth of sustainable tourism: Sustainable tourism meanings; Reasons for the growth of sustainable tourism; 1.5 Sustainable tourism in practice: the growth of ecotourism; Ecotourism products and services; Responsible and ethical tourism behaviours and practices; Sustainably managing tourism facilities; Impacts and attitudes; 1.6 Customer service in travel and tourism: Providing customer service in travel and tourism; The importance of quality customer service; Ways of assessing customer service quality in travel and tourism; Unit 2 Planning and managing a travel and tourism event; 2.0 Introduction: A virtual world; Planning and managing your own event; 2.1 Working in a team: Overview of team working; 2.2 Choosing your event: Feasibility studies and the areas to consider; Investigative methods; SWOT analysis; Risk assessment; Contingency planning; Financial and accounting methods; Approvals and legal considerations; Data protection; Explaining your choice of event and producing a mission statement; 2.3 Producing a business plan for your travel and tourism event: Business plan; Timescales and planning; SMART Goals; Ways to monitor and evaluate the event; 2.4 Preparing for the event: Formal letter and email writing; Preparation of financial accounts and collecting payments; Safety; Data protection and online security; Forms of marketing; Itinerary design; 2.5 Running the event: Time keeping; Customer care and feedback; Problem solving; Evidence of the event; 2.6 Evaluation and recommendations: Techniques to evaluate the event; Evaluation of the team; Personal reflection and self-evaluation; Ways of improving planning, preparing and running the event; Unit 3 Destination Marketing; 3.0 Introduction; 3.1 Defining the tourism market: Market research and analysis; The aims of market research and market analysis; Market research methods; Market analysis tools and techniques; Market segmentation; Visitor profiling; Product positioning; Review of the marketing mix; 3.2 Building a destination brand: Reasons for branding a destination; Characteristics of an effective destination brand; Creating a brand identity; Strategies for launching the brand; 3.3 Communicating the destination brand: Interdependent stakeholders in the destination branding process; Communication methods used to raise awareness of the destination's brand identity; Considerations for selection of communication methods; Different media used to communicate the destination's brand identity; 3.4 Challenges in branding destinations: Branding challenges; 3.5 Monitoring the effectiveness of the destination brand: Methods used to monitor the effectiveness of the brand; Monitoring resources invested and the results of marketing activities; Key performance indicators (KPIs) / measures of success; Unit 4 Destination development and management; 4.0 Introduction; 4.1; Organisations involved in destination management, their roles and priorities: Governments, ministries and National Tourism Organisations; Local authorities and regional tourism organisations; Non-governmental organisations (NGOs); Commercial organisations; Destination Management Companies; 4.2 Destination management: Destination management activities; Objectives of tourism development and management; 4.3 Impacts of tourism: Economic impacts; Environmental impacts; Sociocultural impacts; Preparing for Assessment; Index; Glossary; Acknowledgements.


Best Seller

| | See All

Product Details
  • ISBN-13: 9781009082327
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Weight: 714 gr
  • ISBN-10: 1009082329
  • Publisher Date: 21 Jul 2022
  • Binding: SA
  • Height: 276 mm
  • No of Pages: 280
  • Spine Width: 11 mm
  • Width: 220 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Be The First to Review
Cambridge International AS and A Level Travel and Tourism Coursebook with Digital Access (2 Years)
Cambridge University Press -
Cambridge International AS and A Level Travel and Tourism Coursebook with Digital Access (2 Years)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Cambridge International AS and A Level Travel and Tourism Coursebook with Digital Access (2 Years)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    | | See All


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    ASK VIDYA