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Cases in Strategic Management

Cases in Strategic Management

          
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About the Book

This new paperback offers professors the 30+ cases, 26 of which are new, in our newest edition of "Strategic Management and Business Policy" by Wheelen and Hunger.

Table of Contents:
I. STRATEGIC MANAGERS: QUESTIONS OF EXECUTIVE LEADERSHIP. Case 1: The Recalcitrant Director at Byte Products, Inc: Corporate Legality versus Corporate Responsibility. Case 2: The Wallace Group. II. ENVIRONMENTAL ISSUES: QUESTIONS OF SOCIAL RESPONSIBILITY AND ETHICS. Case 3: The Snowflake Potato Division. Case 4: The Audit. Case 5: Brookstone Hospice: Heel or Heroine. III. ISSUES IN STRATEGIC MANAGEMENT. Industry One: Restaurants/Bakeries/Ice Cream. Case 6: Outback Steakhouse, Inc and Inc’s Entrepreneurs of the Year. Case 7: Tasty Baking Company. Case 8: Ben and Jerry’s Homemade, Inc: “Yo! I’m Your CEO!” Industry Two: Beverages/Food. Case 9: Arm and Hammer: Making the Most of a Trusted Name. Case 10: Celestial Seasonings, Inc. Industry Three: Computers/Software. Case 11: Microsoft Corporation: First Twenty Years. Case 12: Apple Computer, Inc. Case 13: Dell Computer Corporation. Industry Four: Entertainment/Leisure. Case 14: The Walt Disney Company: Capital Cities/ABC Merger. Case 15: Bally Entertainment Corporation: Repositioning. Case 16: Carnival Corporation. Case 17: Harley-Davidson, Inc: A Waiting List for New Motorcycles. Industry Five: Major Home Appliances. Case 18: The U.S. Major Home Appliance Industry: Domestic versus Global Strategies. Case 19: Maytag Corporation: Back to Basics. Case 20: Whirlpool’s Quest for Global Leadership. Industry Six: Athletic Shoes. Case 21: Reebok International, Ltd: The Nike Challenge. Industry Seven: Specialty Retailers. Case 22: Anita Roddick, OBE, and The Body Shop, International PLC. Case 23: The Limited, Inc: Restructuring. Case 24: The Vermont Teddy Bear Co, Inc: Search for New CEO. Case 25: The Home Depot, Inc: A New Cha in Opened. Industry Eight: Mass Merchandising/Department Store Retailers. Case 26: Kmart Corporation: A Corporate Strategy Dilemma. Case 27: Wal-Mart Stores, Inc: Strategies for Continued Market Dominance. Case 28: Barbarians at the Throat: Younkers versus Carson Pirie Scott. Case 29: Nordstrom. Industry Nine: Entrepreneurial Ventures. Case 30: The Blockbuster Video Challenge. Case 31: Eagle Box Company.


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Product Details
  • ISBN-13: 9780201345957
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Edition: 6 ed
  • Language: English
  • Returnable: Y
  • Weight: 1036 gr
  • ISBN-10: 0201345951
  • Publisher Date: 01 Sep 1999
  • Binding: Paperback
  • Height: 255 mm
  • No of Pages: 632
  • Spine Width: 25 mm
  • Width: 200 mm


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