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The Caterer and Hotelkeeper Guide to the Internet: Getting Your Business Online(Caterer and Hotelkeeper Guide to...)

The Caterer and Hotelkeeper Guide to the Internet: Getting Your Business Online(Caterer and Hotelkeeper Guide to...)

          
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About the Book

"The Caterer and Hotelkeeper Guide to the Internet" is a hands-on guide to establishing your business on the Internet. As the Internet becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or miss out. David Grant, co-author of this text, runs his own hotel and website consultancy in Cornwall. He set up a site to promote his hotel in 1997 and from his and other experiences estimates that it can add at least GBP10,000 a year to the average hotel's turnover - a considerable return on investment! "The Caterer and Hotelkeeper Guide to the Internet" requires no in-depth or technical computer knowledge, and will guide you through all the basics about the Internet, looking at: getting your site constructed - doing it yourself, or via an agency; what makes a good or bad site: essential design concepts; how to get your site found; how to take bookings online; what it will cost you; what can the Internet do for your business? How to add more to your turnover! Creating your own site, or getting someone to do the work for you; and, what makes a successful site - essential design concepts.

Table of Contents:
Why go online?; What is the Internet anyway?; Setting up your system; Exploring the World Wide Web; E-mail; Web marketing; Web site design; Building your own site; Professional web design; Glossary; Index


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Product Details
  • ISBN-13: 9780750648967
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Butterworth-Heinemann Ltd
  • Height: 246 mm
  • No of Pages: 168
  • Series Title: Caterer and Hotelkeeper Guide to...
  • Sub Title: Getting Your Business Online
  • Width: 189 mm
  • ISBN-10: 0750648961
  • Publisher Date: 17 Jul 2000
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 355 gr


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