All of the information flowing between customers' computers, iPads, iPhones, gaming consoles, and other devices creates an invisible blanket of energy. Every click, swipe, like, and comment adds to this invisible energy, a Code Halo. The information gathered in this Code Halo is becoming vital to future business success. Netflix beating Blockbuster, and Apple beating Kodak are not isolated or random events. Instead, they are canaries in the coalmine. Code Halo will provide a seasoned and reasoned view of the huge potential of the next wave of digitization that will power successful business. The book aims to educate front-line business and technology executives on ongoing changes and ways they can re-calibrate their organizations for the future. Code Halo is a story in two parts; • Part One examines the explosion of digital information that now surrounds us, describes the profound impact this is having on individuals, corporations, and societies. This part provides a new name and prism to understand this phenomena, "Code HalosTM." • Part Two outlines a business model that helps business and technology leaders understand the impact Code Halos have in competing and winning in fast digitizing global markets.
About The Author:
Malcolm Frank is the Executive Vice President of Strategy and Marketing at Cognizant. In this role, he focuses on Cognizant's brand, driving business through the company's business units and overseeing their corporate strategy. He has authored articles in several leading industry publications. Malcolm was named one of the 100 Most Influential People in Finance (2005). Paul Roehrig co-leads Cognizant's center for the Future of Work and drives strategy and market outreach for the Business Process Services Practice. Ben Pring also co-leads Cognizant's center for the Future of Work. His charter is to research and analyze how organizations can leverage the powerful new opportunities that are being created as new technologies make computer power more pervasive. Cognizant (Teaneck, NJ) is a leading provider of information technology, consulting, and business process outsourcing services, with $7 billion in revenue and 160,000 employees.
