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Come la gestione delle prestazioni e dei processi influenza la vendita al dettaglio di beni di largo consumo

Come la gestione delle prestazioni e dei processi influenza la vendita al dettaglio di beni di largo consumo

          
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About the Book

Il settore alimentare di largo consumo in Austria è altamente competitivo e la rivalità tra i rivenditori si intensifica ogni anno. Per essere all'avanguardia, le moderne catene di distribuzione alimentare adottano pratiche di gestione delle performance e dei processi aziendali per ottimizzare le operazioni, migliorare i risultati finanziari e rimanere competitive.Questo studio mirava a fornire prove quantitative dell'impatto di queste pratiche sulle prestazioni aziendali e a identificare gli strumenti più efficaci. È stato utilizzato un approccio di tipo misto, combinando indagini su catene di vendita al dettaglio austriache con interviste ad esperti.I risultati hanno rivelato che gli strumenti comunemente studiati non sempre hanno un impatto diretto sulle metriche finanziarie come ci si aspettava. Devono invece essere applicati in combinazione con altri strumenti per migliorare la capacità aziendale. Mentre alcuni migliorano sia l'efficienza operativa che la soddisfazione dei clienti, altri ne migliorano una a scapito dell'altra. Ciò evidenzia la necessità di un approccio equilibrato, soprattutto nei settori dinamici in cui il successo operativo è strettamente legato all'esperienza del cliente.Lo studio offre spunti pratici per utilizzare efficacemente le strategie di gestione delle prestazioni e dei processi aziendali, al fine di aiutare i rivenditori austriaci di generi alimentari a sostenere la crescita operativa e finanziaria.


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Product Details
  • ISBN-13: 9786208769000
  • Publisher: Brittany World Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 249 gr
  • ISBN-10: 6208769000
  • Publisher Date: 21 Mar 2025
  • Height: 229 mm
  • No of Pages: 180
  • Spine Width: 10 mm
  • Width: 152 mm


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Come la gestione delle prestazioni e dei processi influenza la vendita al dettaglio di beni di largo consumo
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Come la gestione delle prestazioni e dei processi influenza la vendita al dettaglio di beni di largo consumo
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