ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --Updated in its 5th edition, Communication: Principles for a Lifetime helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles. Written by experienced and highly regarded textbook authors and teachers, Communication  provides readers with all the theory and skills necessary in a manner that helps them apply what they’ve learned throughout their lives.

Table of Contents:
I. PRINCIPLES OF COMMUNICATION   1. Foundations of Human Communication. Communication Defined. Communication Competence Ethics and Communication: What Are Your Sources of Ethical Influence? Why Study Communication? Communication Models. Communication Characteristics. Communication Principles for a Lifetime. Communicating with Others: Three Situations. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   2. Self-Awareness and Communication. Self-Awareness: How Well Do You Know Yourself? Self-Concept: Who Are You?      Technology and Communication: Exploring Self-Concept through Computer-Mediated Communication      Ethics and Communication: Cyber Selves Self-Esteem: What Is Your Value?      Diversity and Communication: Self-Esteem and Ethnicity Communication and the Enhancement of Self-Esteem. The Perception Process. Communication and the Enhancement of Perceptual Accuracy. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   3. Understanding Verbal Messages. Why Focus on Language? The Nature of Language.      Diversity and Communication: Words across the Country The Power of Words.      Technology and Communication: Minding Your Manners, Even on the Net. Confronting Bias in Language Using Words to Establish Supportive Relationships. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   4. Understanding Nonverbal Messages. Why Focus on Nonverbal Communication?      Technology and Communication: Conveying Emotions Online The Nature of Nonverbal Communication. Codes of Nonverbal Communication.      Ethics and Communication: Lie Detectors      Diversity and Communication: Cultural Meanings of Silence How to Interpret Nonverbal Cues More Accurately. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   5. Listening and Responding. How We Listen. Listening Styles Adapting to Your Listening Style      Diversity and Communication: East and West Listening Styles Listening Barriers. Improving Your Listening Skills.      Diversity and Communication: Who Are Better Listeners, Men or Women? Responding Skills. Responding with Empathy.      Ethics and Communication: Honest Listening      Technology and Communication: Can Computers Listen Empathically? Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   6. Adapting to Others: Bridging Culture and Gender Differences. Ethically Adapt Your Communication to Others Culture and Communication.      Diversity and Communication: Diversity Almanac      Technology and Communication: Adapting to Cultural Differences When Communicating Virtually Gender and Communication. Barriers to Bridging Differences and Adapting to Others.      Ethics and Communication: Stereotyping Others Adapting to Others Who Are Different from You. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   II. INTERPERSONAL COMMUNICATION.   7. Understanding Interpersonal Communication. What Is Interpersonal Communication? Initiating Relationships      Ethics and Communication: The Harmless Crush?      Diversity and Communication: What Attracts You?      Technology and Communication: Gender and Online Communication Maintaining Relationships Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   8. Enhancing Relationships. The Importance of Friendship The Importance of Family The Importance of Colleagues Stages of Relationship Development      Ethics and Communication: Making Breaking Up Easier to Do? Managing Interpersonal Conflict Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   III. COMMUNICATING IN GROUPS AND TEAMS.   9. Understanding Group and Team Performance. Groups and Teams Defined.      Ethics and Communication: Ethically Achieving a Team Goal Understanding Types of Groups and Teams.      Technology and Communication: Does Virtual Group Communication Improve Decision Making? Understanding Group and Team Dynamics. Understanding Group and Team Phases of Development.      Diversity and Communication: The Impact of Individualism and Collectivism on Groups and Teams Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   10. Enhancing Group and Team Performance. What Effective Group Members Do. When Not to Work in Groups Structuring Group and Team Problem Solving.      Technology and Communication: Brainstorming      Ethics and Communication: Managing Conflict in Groups and Teams Enhancing Team Leadership.      Diversity and Communication: Differences in Use of Time in Groups and Teams Enhancing Group and Team Meetings. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   IV. PRESENTATIONAL SPEAKING.   11. Developing Your Presentation. An Overview of the Presentational Speaking Process. Understanding Speaker Anxiety. Managing Speaker Anxiety. Selecting and Narrowing Your Topic. Identifying Your Purpose. Developing Your Central Idea. Generating Main Ideas. Gathering Supporting Material.      Technology and Communication: A New Kind of Search Engine      Ethics and Communication: The Question of Speechwriting      Diversity and Communication: Adapting to Diverse Audiences Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   12. Organizing and Outlining Your Presentation. Organizing Your Main Ideas. Organizing Your Supporting Material.      Diversity and Communication: Acknowledging Cultural Differences in Organizing Messages Organizing Your Presentation for the Ears of Others.      Ethics and Communication: The Ethics of Primacy and Recency Introducing and Concluding Your Presentation. Outlining Your Presentation.      Technology and Communication: Using Outlining Software Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   13. Delivering Your Presentation. Methods of Delivery. Effective Verbal Delivery. Effective Nonverbal Delivery.      Diversity and Communication: The Academic Quarter      Technology and Communication: Rehearsing on Videotape Effective Presentation Aids.      Ethics and Communication: Profanity in an Audio Presentation Aid Some Final Tips for Rehearsing and Delivering Your Presentation. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   14. Speaking to Inform. Types of Informative Presentations.      Ethics and Communication: Confidential or Potentially Subversive Information Strategies for Organizing Your Informative Presentation Strategies for Making Your Informative Presentation Clear.      Diversity and Communication: Using an Interpreter Strategies for Making Your Informative Speech Interesting.      Technology and Communication: Using an Electronic Thesaurus Strategies for Making Your Presentation Memorable. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   15. Speaking to Persuade. Persuasion Defined. Motivating Your Audience: The Psychology of Persuasion. Selecting and Narrowing Your Persuasive Topic. Identifying Your Persuasive Purpose. Developing Your Central Idea as a Persuasive Proposition. Supporting Your Presentation with Credibility, Logic, and Emotion: Strategies for Persuading Your Audience.      Diversity and Communication: “Elementary Reasoning, My Dear Watson”. Organizing Your Persuasive Message      Technology and Communication: The Motivated Sequence in Television Advertising How to Adapt Ideas to People and People to Ideas. Summary Principles for a Lifetime: Enhancing Your Skills Discussion and Review Putting Principles into Practice   Appendix A. Interviewing. The Nature and Types of Interviews Interview Structure How to Be Interviewed for a Job How to Be Interviewed for an Information-Gathering Interview The Responsibilities of the Interviewer Summary Principles for a Lifetime: Enhancing Your Skills   Appendix B: Communication and Technology. Technology and Interpersonal Communication Technology and Group Communication Summary Principles for a Lifetime: Enhancing Your Skills   Appendix C. Sample Speeches for Discussion and Evaluation.