A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.

• Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
• Provides an accessible point of entry into this expansive and interdisciplinary field
• Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
• Now available in paperback for the course market.

Notes on Contributors viii

Acknowledgments xiv

Introduction 1
Angharad N. Valdivia

Part I Foundations

1 Feminist Media Perspectives 19
Margaret Gallagher

2 New Horizons for Communication Theory in the New Media Age 40
Denis McQuail

3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50
Robert Huesca

4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72
Robert Sloane

Part II Production

5 Approaches to Media History 93
John Nerone

6 Ethical Issues in Media Production 115
Sharon L. Bracci

7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137
Dan Schiller

8 Media Production: Individuals, Organizations, Institutions 157
D. Charles Whitney and James S. Ettema

9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188
Gail Dines and Elizabeth R. Perea

Part III Media Content

10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209
Matthew P. McAllister

11 Constructing Youth: Media, Youth, and the Politics of Representation 227
Sharon R. Mazzarella

12 The Less Space We Take, the More Powerful We’ll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247
Vickie Rutledge Shields

13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272
Melissa A. Johnson

14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293
Sujata Moorti

Part IV Media Audiences

15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311
Radhika E. Parameswaran

16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337
Sonia Livingstone

17 The Cultural Revolution in Audience Research 360
Virginia Nightingale

18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382
Joke Hermes

19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399
Angharad N. Valdivia

Part V Effects

20 Race and Crime in the Media: Research from a Media Effects Perspective 421
Mary Beth Oliver

21 The Appeal and Impact of Media Sex and Violence 437
Jennings Bryant and Dorina Miron

22 The Role of Interactive Media in Children’s Cognitive Development 461
Ellen A. Wartella, Barbara J. O’Keefe, and Ronda M. Scantlin

23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480
Michael C. Casas and Travis L. Dixon

Part VI Futures

24 Where We Should Go Next and Why We Probably Won’t: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495
John D. H. Downing

25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513
Cameron McCarthy

26 Expanding the Definition of Media Activism 529
Carrie A. Rentschler

27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548
Armand Mattelart translated from the French by Samira Hassa

28 Intellectual Property, Cultural Production, and the Location of Africa 565
Boatema Boateng

Index 578