This innovative new genre-based writing guide for freshmen composition courses, teaches students how to use both words and images, in writing and in speaking.    To be truly successful communicators in today’s world, students need to be fluent in multiple modes of communication: written, visual, and oral.  Providing instruction in, and samples from, diverse genres of writing, Compose, Design, Advocate also provides an advocacy focus that encourages students to use written, visual, and oral communication to effect change in their lives and communities. With compelling reading selections, in-depth “Thinking through Production” writing assignments, and excellent coverage of research, Compose, Design, Advocate is a highly teachable text that will challenge and engage students.

Table of Contents:
Introduction   I. DESIGNING COMPOSITIONS RHETORICALLY 1. A Rhetorical Process for Designing Compositions Thinking through Production Assignment 2. Laying Out a Design Plan Developing a Statement of Purpose             Sense of purpose             Audience             Context             Statement of purpose Producing a Composition             Strategies             Medium             Arrangement             Production Testing A Sample Design Plan Thinking through Production Assignment 3. Developing a More Complex Statement of Purpose Thinking through Production Assignment Working with More Complex Communications Developing a More Complex and Complete Statement of Purpose             Sense of purpose             Audience             Context             Statement of purpose 4. Producing a More Complex Composition Producing More Complex Compositions             Strategies             Medium             Arrangement             Production Testing Design Plans II. PRODUCING COMPOSITIONS Contexts for Production 5. About Advocacy and Argument Becoming an Advocate Who Changes and Who Benefits When You Advocate? The Time that Advocacy Requires Styles of Advocacy             The AVODAH website: “After Seattle: Anarchists Get Organized” Being an Advocate, Being a Citizen, and Being a Critic             “The Partly Cloudy Patriot” Sarah Vowell Thinking through Production Assignment 6. Researching for Advocacy and Argument Research, Argument and Advocacy             What research is             The Ethics of being a researcher Designing Rhetorical Research             Developing an initial question             Using the questions to determine what you need to research             Carrying out your research             Using your research to develop and test a design plan             Producing and testing your communication Thinking through Production Assignment Strategies for Production What Differentiates These Modes of Communication Thinking through Production Assignment 7. About Written Modes of Communication The Pleasures of Writing             Finding your own             How writing grows out of and in response to and sustains other writing             The Declaration of Independence The Contexts, Audiences, and Purposes of Writing             Writing contexts             Writing Audiences             Writing purposes Ethos, Logos, and Pathos as Writing Strategies Ethos in Writing             Factors contributing to ethos             Building ethos in introductions to written compositions Logos in Writing             Logos as overall structure             Smaller arguments to use for building larger arguments             Logos in helping others follow your arguments             Logos as word play Pathos in Writing The Written Strategies of Revising, Editing, and Proofreading Testing Writing             Responding to the writing of others Thinking through Production Assignment 8. About Oral Modes of Communication The Pleasures of Speaking On Listening Preparing a Talk: Context, Audience, Purpose             The contexts in which you speak             Considering audiences as you plan             Approaching purposes as you plan             “Inviting Transformations” Sonja K. Foss and Karen A. Foss Speaking Ethos, Logos, and Pathos             Ethos as speaking strategy             Pathos as speaking strategy             Logos as speaking strategy             “Constructing Connections” Sonja K. Foss and Karen A. Foss A Checklist for Preparing a Design Plan for a Talk Preparing (Yourself) to Talk             The anxieties of public speaking             Visualization: preparing to deliver a talk             Delivery: wording, gestures, smells             Delivery: using support materials Interviewing             Rules for effective interviews Testing and Evaluating Oral Presentations Ethical Contexts of Speaking — and Listening Thinking through Production Assignment 9. About Visual Modes of Communication The Pleasures and Complexities of Visual Communication The Contexts, Purposes, and Audiences of Visual Communication             Visible contexts             Visible audiences             Visible purposes Seeing Ethos, Pathos, and Logos Seeing Ethos             Photographing ethos             A Professional ethos Seeing Pathos             Pathos in photographs             The rhetorical colors of pathos             The pathos of type Seeing Logos in the Arrangement of Elements             How many elements to include?             Creating a visual hierarchy             Creating a visual hierarchy using contrast and sameness             Creating visual unity using repetition The Logos of Type Arrangement The Logos of Using Words and Pictures Together Strategies for Analyzing and Producing Visual Arguments             Visual analogies             Visual accumulation             Visual symbols Thinking through Production Assignment III. ANALYZING THE ARGUMENTS OF OTHERS Why are we analyzing and researching the arguments of others? About the Examples About Rhetorical Analysis Writing Up Rhetorical Analysis A Sample Rhetorical Analysis: “Attack of the Monster Movie Poster” Thinking through Production Assignment 10. Analyzing Posters How We Analyze Posters Movie Posters from the United States Wartime Posters from the United States and Elsewhere Movie Posters from Other Countries Thinking through Production Assignment 11. Analyzing Documentary Photography How We Analyze Documentary Photography Sithwalk, Gueorgui Pinkhassov (photograph collection) The Black Triangle, Josef Koudelka (photograph collection) Thinking through Production Assignment 12. Analyzing Instruction Sets How We Analyze Instruction Sets Japanese Onomatopoetic Expressions Nomadic Furniture Arabic Calligraphy Navy Semaphore Flag Code (rotating wheel) A Fire Extinguisher (product box) If…then…(pamphlet) If There is An Explosion…(Web page) Thinking through Production Assignment 13. Analyzing Editorial and Opinion Pieces How We Analyze Editorial and Opinion Pieces Native Education Boosted by Presence of Elders Robert Baptiste Who Would Call Warrior “Squaw”? E.J. Montini The Case for Affirmative Action Charles J. Ogletree, Jr. The Case Against Affirmative Action David Sacks and Peter Thiel Walking the Line Jack Turner Thinking through Production Assignment 14. Analyzing Essays How We Analyze Essays How to Look at the Periodic Table James Elkins Higher Education Gary Smith A Marketable Wonder: Spelunking the American Imagination Julian Dibble The Plaintiff Speaks Clarissa Sligh Red Shoes Susan Griffin Thinking through Production Assignment 15. Analyzing Comics How We Analyze Comics LeviathanPeter Blegvad Common Scents Lynda Barry The Veil Marjane Satrapi Thinking through Production Assignment 16. Analyzing Interviews (available online at www.ablongman.com/wysocki) How We Analyze Interviews Jon Heder:Napoleon Dynamite Two Interviews with Science Fiction Writer Neal Stephenson Neal Stephenson’s Past, Present, and Future Neal Stephenson Responds with Wit and Humor Four Perspectives on Copying Digital Media Steve Jobs: The Rolling StoneInterview RIAA Victim Talks to p2pnet How Copyright Law Changed Hip Hop: An Interview with Public Enemy’s Chuck D and Hank Shocklee Lawrence Lessig: The “Dinosaurs” Are Taking Over Thinking through Production Assignment