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Comprender Los Medios de Comunicacion: Las Extensiones Del Ser Humano/ the Extensions of Man(Paidos Comunicacion / Communication Paidos)

Comprender Los Medios de Comunicacion: Las Extensiones Del Ser Humano/ the Extensions of Man(Paidos Comunicacion / Communication Paidos)

          
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About the Book

Hoy en dia, algunas de las expresiones creadas por Marshall McLuhan, como 'aldea global' o 'El medio es el mensaje', han pasado ya a formar parte de nuestro vocabulario habitual. Lo que mucha gente no sabe, sin embargo, es que ello surgio a consecuencia de un libro que precisamente es el que el lector tiene entre sus manos: un clasico de la comunicacion de masas que hoy en dia, en un nuevo contexto, pide ya una nueva definicion. Pues bien, eso es lo que pretende esta cuidada reedicion: no solo aprovechar el notable resurgimiento del interes por la obra de McLuhan para relacionarla con los ultimos avances en el citado campo - de la television por cable a los inventos en el campo de la telefonia -, sino volver a evaluar el texto a la luz de los cambios tecnologicos, politicos y sociales que se han producido en esta ultima parte del siglo. Marshall McLuhan ha sido profesor de distintas universidades norteamericanas y es autor de The Mechanical Bride, The Gutenberg Galaxy, La aldea global y El medio es el masaje, este ultimo en colaboracion con Quentin Fiore y tambien editado por Paidos.


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Product Details
  • ISBN-13: 9788449302404
  • Publisher: Ediciones Paidos Iberica
  • Publisher Imprint: Ediciones Paidos Iberica
  • Depth: 25
  • Height: 222 mm
  • No of Pages: 366
  • Series Title: Paidos Comunicacion / Communication Paidos
  • Weight: 408 gr
  • ISBN-10: 8449302404
  • Publisher Date: 01 Jul 1998
  • Binding: Paperback
  • Edition: TRA
  • Language: English
  • Returnable: N
  • Sub Title: Las Extensiones Del Ser Humano/ the Extensions of Man
  • Width: 140 mm


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