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Consumer Behaviour

Consumer Behaviour

          
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About the Book

This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers’ behaviour and factors influencing online buyer behaviour, have also been included in the book.

About the Author

Mrs. Gurpreet Kaur Chhabra is presently serving as Assistant Professor at Management Education & Research Institute (MERI) Janakpuri, affiliated to Guru Gobind Singh Indraprastha University, Delhi. She is also associated as guest faculty with Guru Nanak Institute of Management, Punjabi Bagh Delhi, IMT-Centre for Distance Learning (CDL), Ghaziabad, & All India Management Assosiation (AIMA) since 2003. She has around 16 years of professional experience, out of which first 7 years in the field of pharmaceutical marketing and later 9 years as Management faculty at leading institutes of Delhi, NCR.



Table of Contents:
Part I: Understanding the Important Aspects of Consumer Behaviour Chapter 1: Consumer Behaviour- An Overview Chapter 2: Consumer Research Chapter 3: Segmenting, Targeting & Positioning Chapter 4: Consumer Decision Process: Consumer Involvement and Information Processing through Various Stages Chapter 5: Factors Influencing Consumer Behaviour Chapter 6: Environmental Factors Influencing Consumer Behaviour: Role of Culture and Sub-culture Chapter 7: Environmental Factors Influencing Consumer Behaviour: Role of Social Class, Family, Opinion Leaders and Reference Groups Chapter 8: Personal Factors Influencing Consumer Behaviour: Personality & Consumer Motivation Chapter 9: Consumer Attitudes: Formation and Attitude Change Strategies Chapter 10: Consumer Decision Making: Buying Situations & Consumer Decision Models Part II: Understanding Sector Specific Consumer Behaviour and the Concept of Consumerism Chapter 11: Understanding Consumer Behaviour in Retail: An Introduction to the Retail Sector Chapter 12: Understanding Retail Consumer Behaviour and Type of Retail Shoppers Chapter 13: Understanding Behaviour of Rural Consumer Chapter 14: Understanding Consumer Behaviour in Service Sector Chapter 15: Reaching Out to the Customer in the Digital World Chapter 16: Consumerism: Current Trends and Laws on Consumer Protection in India Glossary Suggested Readings, Index


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Product Details
  • ISBN-13: 9789351197805
  • Publisher: Dreamtech Press
  • Binding: Paperback
  • No of Pages: 404
  • ISBN-10: 9351197808
  • Publisher Date: 2015
  • Language: English

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