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Consumer Evolution: Nine Effective Strategies for Driving Business Growth(English)

Consumer Evolution: Nine Effective Strategies for Driving Business Growth(English)

          
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About the Book

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Table of Contents:
PART 1: UNDERSTANDING YOUR CUSTOMER'S BELIEFS. Chapter 1. Is There a "New Economy"? Chapter 2. What's Has Really Changed? Chapter 3. Who Do Customers Think They Are? PART 2: THE CHANGING CONTEXT OF BUSINESS. Chapter 4. Have Business Cycles Changed? Chapter 5. Globalization: The Key Concept. Chapter 6: The REAL Value Proposition. PART 3: STRATEGY IN TODAY'S ECONOMY. Chapter 7. Preparing for the Unknown. Chapter 8. Integrating People, Process, and Technology. Chapter 9. Integrating Product, Content, and Service. Notes. Index.


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Product Details
  • ISBN-13: 9780471216766
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 234 mm
  • No of Pages: 256
  • Series Title: English
  • Sub Title: Nine Effective Strategies for Driving Business Growth
  • Width: 160 mm
  • ISBN-10: 0471216763
  • Publisher Date: 25 Sep 2002
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 22 mm
  • Weight: 516 gr


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