The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.

Table of Contents:
List of figures and tables Preface About the author Chapter 1: Introduction Subject definition Object of study Aims of the book Research methods Research formula Theoretical references Major academic purposes of this book Academic and practical significance of this book Chapter 2: The academic status and theoretical constitution of consumption Section 1 Scientific implications for human consumption Section 2 The academic status of consumption Section 3 Classification of human consumption Section 4 The theoretical framework of consumption Chapter 3: Classical theories of consumption Section 1 Consumption theory in Chinese traditional culture Section 2 Consumption theory in Western economics Section 3 The consumption theory of Karl Marx Section 4 The consumption thought of Deng Xiaoping Chapter 4: Consumption and economic law Section 1 Law of three important consumptions leading to the circular spiral development of economy Section 2 Market financial and economic law Section 3 State intervention in market financial and economic law Chapter 5: The macro-control system on the consumption market Section 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economy Section 2 Purpose, means, and factors of national macro control of market financial and economic law Chapter 6: Consumption, the fundamental driving force of economic development Section 1 On research formula of consumption Section 2 Consumption creates demand Section 3 Consumption promotes three major divisions of labor Section 4 Consumer demand and consumption Section 5 Promotion of consumption and production Section 6 Consumption promotes scientific research and production competition Section 7 Consumption is the fundamental driving force of economic development Chapter 7: Consumption, distribution and taxation Section 1 Relations between distribution, consumption and superstructure Section 2 The contradiction between consumption and consumers Section 3 Consumption and distribution Section 4 Distribution, consumption, production and production relations Section 5 Consumption and scientific research Section 6 Consumption and taxation Section 7 The relationship between consumption, taxation and scientific research Section 8 The relationship between taxation, consumption and production Section 9 The relationship between consumption and donation Section 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptions Chapter 8: The consumption chain Section 1 Consumption and the consumption chain Section 2 The macro-consumption chain Section 3 The micro-consumption chain Section 4 The research consumption chain to change the marketing mode Chapter 9: Consumption and surplus value Section 1 Recognition and reference of capitalist production and circulation law Section 2 Special surplus product value realization law in commodity circulation Section 3 Socialist surplus product value accumulation law Chapter 10: Consumption and the progress of social civilization Section 1 Generation of consumption and society Section 2 Generation of slave society and the progress and development of three major consumptions Section 3 Generation of production consumption and class Section 4 The origin of consumption, family, private ownership, and state Section 5 National distribution, and the contradiction between consumers and social harmony Section 6 Consumption creates scientific research and science and technology and drives the progress of social civilization Chapter 11: Thinking methods and consumption practice Section 1 Concept and importance of thinking method Section 2 Seven basic thinking methods Section 3 Apply materialistic dialectics to discuss consumption law Chapter 12: The law of thought and leadership management Section 1 The importance of following the law of thought and improving soft management Section 2 The law of ideological tendency of thinking activities Section 3 Educate people with advanced culture and thought Section 4 Three important consumptions and ideological work Section 5 The general law of thinking by young people Section 6 The law of thought under special conditions Section 7 Adhere to the guideline of coaching Section 8 Care about people’s living consumption Section 9 Moral education Section 10 Style construction Section 11 Ideological education and strict requirements Section 12 Establish an ideological work net Section 13 The essence of ideological work Section 14 Become skilled in the holistic method Section 15 Become skilled in the work method of ‘one key to open one lock’ Section 16 Emphasize ideological work for intellectuals Chapter 13: Leadership management art and method Section 1 Study consumption law and improve leadership management art Section 2 Learn to apply 38 methods Section 3 Talents, career and platform Section 4 Matters needing attention for marketing management Chapter 14: National macro leadership management Section 1 National factors Section 2 National systematic and integral management functional factors Section 3 The comprehensive national power factor Section 4 Macro consumption, and social consumption and wealth distribution management Section 5 Living consumption-centered macro-market regulation and control under a state-led economy Section 6 Macro consumption and financial management Section 7 Social security consumption and management Section 8 State security consumption and management Section 9 State consumption and management Section 10 Consumption and employment Section 11 Education, scientific research consumption, and management Section 12 Consumption import and export trade management Section 13 Social security consumption and management Section 14 Consumption and resource allocation management Section 15 Consumption and population management Chapter 15: Enterprise leadership management Section 1 The concept of enterprise Section 2 The concept of enterprise leadership management Section 3 The philosophy of enterprise leadership management Section 4 Consumption, control, and management of enterprise operation planning budget benefits Section 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficiencies Section 6 Consumption and enterprise decision management Section 7 Consumption and organization management Section 8 Consumption and consumption object management Section 9 Enterprise object management Section 10 Consumption and the management of resource allocation Section 11 Consumption and enterprise management mode Section 12 Consumption and enterprise regulation and discipline management Section 13 Enterprise distribution policy and management Section 14 Enterprise strategy, tactics, plan and management Section 15 Enterprise consumption and assessment management Section 16 Supervision Section 17 Safety management Section 18 Development of enterprise operation consumption management and team building Section 19 Consumption and product quality management Section 20 Enterprise management Notes Chapter 16: Marketing leadership management Section 1 Concept and development of marketing Section 2 Large market system service marketing directed at consumer target needs Section 3 Analysis of the concept of large market system service marketing directed at consumer target needs Section 4 Consumption, marketing management and marketing mode Section 5 Marketing management mode Section 6 Consumption and marketing culture Section 7 Handle nine major relations in the marketing process Section 8 Three basic points of marketing and dynamic leadership management Section 9 Apply operation research to improve marketing management Section 10 Strategies, tactics, guidelines and principles of marketing Chapter 17: Family consumption and wealth management Section 1 Family living consumption fund income and wealth management Section 2 Family living consumption fund source and its relation with production consumption Section 3 Total production consumption creates consumption fund and consumption Section 4 Family living consumption is at the core of three important consumptions Chapter 18: Enterprise leadership management under China’s national conditions Section 1 Enterprise management under China’s national conditions Section 2 Leadership management development effectiveness Section 3 Three forces and leadership management Section 4 The political quality of enterprise leaders Section 5 Enterprise culture management Section 6 China marketing team building outline Section 7 Quality of leaders and managers (Sanzhu Company as an example) Section 8 The philosophy of professional managers in China Section 9 Conclusion Postscript References