Co-Opetition (Hardcover) | Released: 01 May 1996

The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business. From Booklist Management and organizational theorists are continually investigating new models to explain organizational behavior. Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study. James Moore recently proclaimedThe Death of Competition (1996) and put forth a complex model based on natural ecosystems that emphasizes symbiotic, cooperative relationships. Now Brandenburger and Nalebuff, academics from the Harvard Business School and the Yale School of Management, respectively, also suggest that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument.David Rouse From the Publisher The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined tocapture its value. Such is the case with co-opetition, a method that goesbeyond the old rules of competition and cooperation to combine the advantagesof both. Co-opetition is a pioneering, high-profit means of leveraging businessrelationships.The Harvard Business School's Adam M. Brandenburger and the Yale School ofManagement's Barry J. Nalebuff, scholars and consultants, have developed afive-part business strategy that shows how to do more than play the game ofbusiness. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. Towin at chess or poker, someone has to lose. In business, long-termprofitability doesn't require others to fail. And in business, people are freeto change the rules, the players, the boundaries, the game itself. Intel,Nintendo, American Express, NutraSweet, American Airlines and dozens of othercompanies have been using the strategies of co-opetition not only to win but tomake it possible for their industry as a whole to grow. By telling stories ofthese companies, and formulating strategies based on the science of gametheory, Brandenburger and Nalebuff have created a book that's insightful andinstructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.< From the Inside Flap business changes constantly. So should your business strategy.

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