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Copywriting

Copywriting

          
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International Edition


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About the Book

Impara a scrivere per vendere!


Quali sono le regole da seguire per scrivere un testo efficace che attiri più lettori possibili?

Cosa è necessario fare per scrivere un email persuasiva?

Vorresti conoscere le parole giuste da inserire in un testo per attirare immediatamente l'attenzione del lettore?

Il linguaggio influenza i nostri rapporti interpersonali e come affrontiamo la nostra quotidianità più di qualsiasi cosa. Proprio per questo il linguaggio persuasivo è lo strumento più potente per superare i conflitti, creare empatia e aiutarci in tutti i campi della nostra vita.

La scrittura persuasiva è un mezzo potentissimo che se fatta nel modo giusto può aiutarci a valorizzare il nostro prodotto e presentarlo nel modo più attraente possibile.

Grazie a questo libro imparerai regole e tecniche per aumentare la persuasione da infondere negli altri. Dalla semplice email alla scrittura di un testo per il proprio sito web, le tecniche descritte in questo manuale possono essere applicate in qualsiasi campo. Passo a passo, il lettore viene accompagnato in un percorso che gli permetterà di acquisire le giuste competenze per captare l'attenzione del cliente e saper focalizzare gli obiettivi da raggiungere. Tanti suggerimenti e consigli pratici per imparare a saper scrivere pagine e testi che vendono!

Ecco che cosa otterrai da questo libro:

  • Che cosa è la persuasione e quanti tipi ne esistono
  • Le fasi della struttura persuasiva
  • I fattori che influenzano il grado di persuasione
  • I sei principi su cui si basa la persuasione
  • Come aumentare la persuasione
  • Le differenze tra persuasione e manipolazione
  • Come influenzare le decisioni degli altri
  • I sette bias cognitivi utili per influenzare l'interlocutore
  • Gli step per essere persuasivi
  • Come diventare un copywriting persuasivo
  • Le tecniche da seguire per scrivere un testo persuasivo
  • Le regole da seguire per un sito web persuasivo
  • Come scrivere un email persuasiva
  • Call to action
  • Headline
  • E molto di più!



Saper comunicare in modo persuasivo è fondamentale per poter entrare in contatto con l'interlocutore e riuscire a portarlo laddove noi vogliamo. Scopri subito come mettere in pratica tutto ciò!

Scorri verso l'alto e fai clic su "Acquista ora" oggi!


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Product Details
  • ISBN-13: 9798567066065
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Weight: 109 gr
  • ISBN-10: 8567066069
  • Publisher Date: 18 Nov 2020
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Scopri tutte le tecniche di scrittura persuasiva, SEO per google e SEM La guida completa per scrivere contenuti sul web e guadagnare grazie al marke
  • Width: 127 mm


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