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Corporate Citizenship

Corporate Citizenship


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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,0, Katholische Hochschule Freiburg, ehem. Katholische Fachhochschule Freiburg im Breisgau, Veranstaltung: Organisations- und Unternehmensethik, 25 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Bürgerschaftlichem Engagement kommt in der deutschen Gesellschaft eine besondere Rolle zu. Bürgerschaftliches Engagement beschränkt sich jedoch nicht auf all die Ehrenamtlichen; bürgerschaftliches Engagement ist auch Teil der Unternehmenskultur und resultiert aus einer ethischen Fragestellung, nämlich der nach der Verantwortung von Unternehmen, der Frage nach einer Unternehmensethik. Im Sinne der Unternehmensethik geht die Aufgabe des Unternehmens über das Schaffen von Arbeitsplätzen, Gewinnerzielung und Gewinnmaximierung hinaus. Unternehmen sind eben nicht nur ihren Shareholdern im Sinne der Gewinnmaximierung, sondern ebenso ihren Stakeholdern im Sinne ihrer gesellschaftlichen Belange verpflichtet. Unternehmen befinden sich daher in einem Spannungsfeld zwischen ökonomischen und ethischen Belangen. In eben diesem Konflikt zwischen Gewinnprinzip und Moral tritt nun Corporate Citizenship (CC). CC ist eine Möglichkeit das reine Gewinnprinzip zu durchbrechen und lässt sich in den vier unternehmensethischen Ansätzen zur Durchbrechung des Gewinnprinzips nach Ulrich (1995) verorten. Der vorliegenden Arbeit liegt die Fragestellung zugrunde, ob es sich bei CC um eine altruistische Haltung der Unternehmer gegenüber der Gesellschaft handelt, oder ob im Sinne Ulrichs Instrumentalistischer Unternehmensethik CC dazu benutzt wird ethisch Gewinn zu erzielen. Dazu wird im ersten Teil der Arbeit eine Begriffsklärung und eine Einordnung in die gesellschaftlichen und ökonomischen Rahmenbedingungen stattfinden. Anschließend erfolgt eine Erläuterung des Nutzens des CC, bevor die jeweiligen CC-Instrumente näher betrachtet und exemplarisch anhand ihres jeweiligen Nutzens aufgelistet werde

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Product Details
  • ISBN-13: 9783640264124
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3640264126
  • Publisher Date: 10 Feb 2009
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr

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