Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Written to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Spà, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

Table of Contents:
PUBLISHER'S ACKNOWLEDGEMENTSSERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS CONTRIBUTORS 1.Introduction: Mapping the Media Sports Cultural Complex PART I: MEDIA SPORT CONSTRUCTION: HISTORY, LABOUR, CULTURE AND ECONOMICS OVERVIEW 2.Sport as Entertainment: The role of Mass Communications John Goldlust 3.The TV and Sports Industries Joan Chandler 4. The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials' Lawrence A. Wenner 5. Sports Media sans Frontieres Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe 6. Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy David L. Andrews7. Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press Mark D. Lowes8. Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production Michael Silk, Trevor Slack and John Amis 9. Mega-Events and Media Culture: Sport and the Olympics Maurice Roche Further reading PART II: MEDIA SPORT DECONSTRUCTION: READINGS, FORMS, IDEOLOGIES AND FUTURES Overview 10. Local Visions of the Global: Some Perspectives from Around the World Miquel de Morgas Spa, Nancy K. Rivenburgh and James F. Larson 11. Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism' Ketra L. Armstrong 12. The Televised Sports Manhood Formula Michael A. Messner, Michele Dunbar and Darnell Hunt 13. The Basic Content: Ideally Beautiful and Sexy Women for Men Laurel A. Davis 14. I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America Kyle W. Kusz15. Women, Sport and Globalization: Competing Discourses of Sexuality and Nation Deborah Stevenson 16. Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football? David McGimpsey 17. Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games Robert E. Rinehart 18. Convergence: Sport on the Information Superhighway Brian Stoddart 19. Internet Coverage of University Softball and Baseball Websites: The Inequity Continues Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley Further reading INDEX