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Cómo Trabaja Google / How Google Works

Cómo Trabaja Google / How Google Works

          
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About the Book

Los experimentados ejecutivos de Google Eric Schmidt y Jonathan Rosenberg proporcionan una guía interna de Google, desde su historia empresarial y su estrategia corporativa disruptiva hasta el desarrollo de una nueva filosofía de gestión y la creación de una cultura corporativa donde prosperan la innovación y la creatividad.

El presidente ejecutivo y ex director ejecutivo de Google, Eric Schmidt, y el ex vicepresidente sénior de productos Jonathan Rosenberg llegaron a Google hace más de una década como ejecutivos de tecnología comprobados. En ese momento, la compañía ya era conocida por hacer las cosas de manera diferente, reflejando los principios visionarios y frecuentemente contrarios de los fundadores Larry Page y Sergey Brin. Si Eric y Jonathan iban a tener éxito, se daban cuenta de que tendrían que volver a aprender todo lo que creían saber sobre gestión y negocios. Hoy, Google es un ícono global que regularmente empuja los límites de la innovación en una variedad de campos.

Cómo trabaja Google es una introducción entretenida que pasa las páginas y contiene lecciones que Eric y Jonathan aprendieron mientras ayudaban a construir la empresa. Los autores explican cómo la tecnología ha cambiado el equilibrio de poder de las empresas a los consumidores, y que la única forma de tener éxito en este panorama siempre cambiante es crear productos superiores y atraer una nueva generación de empleados multifacéticos a quienes Eric y Jonathan llaman creativos inteligentes.

Cubriendo temas que incluyen la cultura corporativa, la estrategia, el talento, la toma de decisiones, la comunicación, la innovación y el tratamiento de la disrupción, los autores ilustran las máximas de gestión (El consenso requiere disensión, Exiliar bribones pero luchar por las divas, Pensar 10X, no 10 % ) con numerosas anécdotas internas de la historia de Google, muchas de las cuales se comparten aquí por primera vez.

En una era en la que todo se acelera, la mejor manera para que las empresas tengan éxito es atraer a personas creativas e inteligentes y brindarles un entorno en el que puedan prosperar a gran escala. Cómo trabaja Google explica cómo hacer precisamente eso.

ENGLISH DESCRIPTION

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (Consensus requires dissension, Exile knaves but fight for divas, Think 10X, not 10%) with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
About the Author: Eric Schmidt es presidente ejecutivo de Google y fue CEO de la compañía entre 2001 y 2011. Fue el responsable -con los fundadores Sergey Brin y Larry Page- de conducir a la empresa hacia la consolidación a nivel mundial como el gigante informático que hoy conocemos.

Jonathan Rosenberg fue vicepresidente senior de productos de Google entre 2002 y 2011. Forjó equipos sólidos de productos y desarrolló otros tantos como el buscador Chrome y el sistema operativo de smartphones Android.

Alan Eagle es director de comunicación ejecutiva de Google desde 2007. Durante años, ha coordinado la escritura de los discursos y de otrasactividades de comunicación de altos ejecutivos de la compañía.


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Product Details
  • ISBN-13: 9786073164917
  • Publisher: Conecta
  • Publisher Imprint: Conecta
  • Height: 208 mm
  • No of Pages: 384
  • Spine Width: 28 mm
  • Width: 135 mm
  • ISBN-10: 6073164912
  • Publisher Date: 23 Oct 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 340 gr


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