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D2D Dinosaur to Dynamo: How 20 Established Companies are Winning in the New Economy

D2D Dinosaur to Dynamo: How 20 Established Companies are Winning in the New Economy

          
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About the Book

Will these companies be long-term winners in the 21st century? Merck-Medco - uses its supposedly burdensome infrastructure to out-perform well financed pure dot-coms in online sales. Eaton Aeroquip - employs new technologies to leverage its long-standing expertise in supply-chain management. Powell's Books - was an online success before Amazon was online at all, with profitability from the outset. Snap-on Inc. - makes its dealers the main focus of digital initiatives, providing gains to stakeholders throughout the value chain. N-Bar Land and Cattle Company - breaks out of traditional commodity-business ruts with innovative use of the Web. Inditex, SA - combines the speed and empowerment enabled by new technologies to make its products consumer sensations. Enron Corporation - examines new technological capabilities as prospective avenues to reach new markets, offer new products, or invent new services. Rosenbluth International - applies technology every way possible to elevate its people from order processors to customer advocates. iSteelAsia.com Ltd.- transforms the historic role of an intermediary to make itself an indispensable provider of added-value services. DoveBid, Inc. - melds its traditional live auctioning and wonders of the Web to produce gains for buyers, sellers, and the company itself. Cemex, SA - employs technology in cement delivery to overcome the once-intractable obstacles of traffic and weather. Antevia Inc. - enhances and extends its personal services by using the Web to succeed as a unique niche player. Charles Schwab Corporation - enjoys unprecedented success because it dropped all distinctions between online and offline customers. Tesco PLC - is the world's sole example of what pure dot-coms and established retailers have failed to become: a profitable online grocer. Office Depot - creates a virtuous cycle of mutual benefits among its store, catalog, and Web sales channels. Quality Transmission Service - demonstrates that no business is too small or too rooted to physical location to win gains from Web presence. Bertelsmann AG - shows that a company's long-standing culture can accommodate digital transformation on the strength of a CEO's persistence. Ford Motor Company - is using the Internet to revolutionize processes and structures little changed for nearly a century. Eastman Chemical Company - provides evidence that size, location, and line of business are no obstacles to determined digital initiatives. General Electric Company - went from digital noncombatant to new economy superstar in barely a year's time.

Table of Contents:
Foreword: Why These 20 Are the D2D Companies Introduction: New Life in the "Different" Economy NEW LIFE IN TRADITIONAL STRENGTHS Merck--Medco: Technology used for more than its own Sake Eaton Aeroquip: E--commerce melded to oneness with the value chain Powell's Books: Existing structure can be a blessing in disguise Snap--on Incorporated: Net strategy soars with pro--intermediation N--Bar Land Cattle Company: A value proposition overcomes commoditization PEOPLE TURNED LOOSE WITH TECHNOLOGY Inditex, SA: A clothier weaves a digital Web worldwide Enron Corporation: Fueled by the Internet, a high--energy outfit soars Resenbluth International: Technology in service to empowerment and emotion SEE THE FUTURE, MAKE IT HAPPEN iSteelAsia.com Ltd.: Be quick and be big DoveBid, Inc.: The best thing in auctioning since the microphone Cemex, SA: Daring to go digital cements customet relationships Antevia Inc.: A company that happens to embrace the Web CLICKS THAT BOOST BRICKS Charles Schwab Corporation: The best of high touch and high tech Tesco PLC: With clicks at home and bricks abroad, a grocer goes global Office Depot: Joy (and profit) in a wonderfully integrated infrastructure Quality Transmission Service: Auto repair doesn't have the best reputation TAKING TRANSFORMATION FROM THE TOP Bertelsmann AG: Overcoming culture to generate Internet speed Ford Motor Company: An icon of heavy metal reaches for the ether Eastman Chemical Company: an industry middleweight bulks up on the Net General Electric Company: after late arrival, this elephant's dancing fastest dancing fastest Conclusion: What It Takes to Make It in Our Digital Age Afterword: 60 Leader's Lessons From 20 Dynamo Companies Notes Index


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Product Details
  • ISBN-13: 9781841121369
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Capstone Publishing Ltd
  • Height: 240 mm
  • No of Pages: 240
  • Spine Width: 24 mm
  • Weight: 520 gr
  • ISBN-10: 1841121363
  • Publisher Date: 10 Apr 2001
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: How 20 Established Companies are Winning in the New Economy
  • Width: 164 mm


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