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Das Handbuch Fur Startups

Das Handbuch Fur Startups

          
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About the Book

Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporare, flexible Organisation auf der Suche nach einem nachhaltigen Geschaftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch fur Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfahige Geschaftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz fur Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverandert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Samtliche Bestandteile der Planung von den Produkteigenschaften uber die Zielgruppen bis hin zum Vertriebsmodell werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestatigt wurden und nachhaltige Verkaufe moglich sind, verlasst das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschaftsmodells. Der grosse Vorteil: Fehlannahmen werden erheblich fruher erkannt namlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Anderungen vorzunehmen. Damit erhohen sich die Erfolgsaussichten betrachtlich. Fur den Praxiseinsatz: Samtliche Schritte werden in diesem Buch detailliert beschrieben und konnen anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk fur Grunderinnen & Grunder. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstutzung von Prof. Dr. Nils Hogsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern."


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Product Details
  • ISBN-13: 9783955618148
  • Publisher: O'Reilly Verlag
  • Publisher Imprint: O'Reilly Verlag
  • Language: German
  • ISBN-10: 3955618145
  • Publisher Date: 04 Nov 2014
  • Binding: Digital (delivered electronically)
  • No of Pages: 512


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