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Das zahlt sich aus: Mitarbeiterbindung jenseits des Gehaltszettels

Das zahlt sich aus: Mitarbeiterbindung jenseits des Gehaltszettels

          
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About the Book

Obstkorb und Kicker gibt es schon? Da geht noch mehr! Das Buch von Pia Zietz und Marcia Gerwers ist voller Tipps und Tricks, die Ihnen verraten, wie Sie Mitarbeiter langfristig an Ihr Unternehmen binden. In Ihrem eher kleinen Unternehmen sitzen die Gelder für Mitarbeiterbindungsmaßnahmen nicht so locker? Kein Problem! "Das zahlt sich aus" hilft Ihnen, Mitarbeiterbindung zielgerichtet, effizient, passgenau und mit optimalem Budgeteinsatz zu betreiben. Sie erfahren, wie sich effektive Maßnahmen für mehr Mitarbeiterzufriedenheit auch mit schmalem Geldbeutel umsetzen lassen. Das Buch ist eine Toolbox zur Selbsthilfe. Es dient als Memoboard oder Checkliste. So haben Sie stets im Blick, welche Maßnahmen Sie im Rahmen der Verbesserung der Unternehmens- und Kommunikationskultur anstreben können und sollten.

Table of Contents:
Vorwort 9 Einführung und Grundlagen Über dieses Buch 13 Generationen auf dem Arbeitsmarkt 15 Die Qualität der Mitarbeiterbindung 19 Klein, aber oho – Mitarbeiterbindung kennt keine Unternehmensgröße 25 Die Basis: K wie kluge Kommunikation 33 Gute Mitarbeiterkommunikation und Führung 41 Tipps und Tools Die richtigen Tools für zufriedene MitarbeiterInnen 75 Mitarbeiterbindung for free 79 1. Onboarding 80 2. Jobtitel überdenken 84 3. Business Dresscode definieren 87 4. MitWorten Anerkennung zeigen 93 5. Den/Die MitarbeiterIn des Monats küren 95 6. Feedbackgespräche führen 97 7. Kommunikationskultur optimieren 107 8. Rituale schaffen 113 Mitarbeiterbindung mit geringem Einsatz 119 1. Firmenfeiertag etablieren 121 2.Verantwortliche für die interne Kommunikation und ihre Aufgaben 122 3. Selbstmanagement voranbringen 128 4. Gutes Issue- & Krisenmanagement 132 5. Betriebliche Gesundheitsförderung für MitarbeiterInnen 138 6. Kostenlose Lebensmittel bei der Arbeit 142 Mitarbeiterbindung mit mittlerem Einsatz 147 1. Arbeitsplatzgestaltung optimieren 147 2. Technische Ausstattung optimieren 153 3. Organisation von Events 156 4. Allgemeine Corporate Benefits 162 5. Performanceorientierte Benefits anbieten 164 6.Weiterbildungen für MitarbeiterInnen 167 7. Führungskräfte schulen 170 8. Social Engagement 173 9. Mitarbeiterbefragungen 175 Mitarbeitermotivation – so machen alle mit! 181 Bedürfnispyramide nach Maslow 182 Gamification 186 Nudging 190 Umsetzung & weiterer Verlauf Wer sorgt jetzt für den Gute-Laune-Faktor? 195 Was ist ein Feelgood Manager und wen gibt’s noch? 195 Die Tätigkeitsfelder 197 Was bringt es, einen Feelgood Manager zu engagieren? 198 Externe Helfer finden und briefen 199 Der 5-Punkte-Superplan 203 Punkt 1: Status quo erfassen 203 Punkt 2: Wettbewerbscheck 205 Punkt 3: Strategie ausarbeiten 206 Punkt 4: Maßnahmenplan erarbeiten 208 Punkt 5: Regelmäßiges Monitoring 209 Nachwort 211 Glossar 213 Danksagung 223 Quellen 225


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Product Details
  • ISBN-13: 9783527510696
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 216 mm
  • No of Pages: 240
  • Sub Title: Mitarbeiterbindung jenseits des Gehaltszettels
  • Width: 140 mm
  • ISBN-10: 3527510699
  • Publisher Date: 07 Jul 2021
  • Binding: Hardback
  • Language: German
  • Spine Width: 22 mm
  • Weight: 425 gr


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Das zahlt sich aus: Mitarbeiterbindung jenseits des Gehaltszettels
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