This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Table of Contents:
Chapter One: Planning Your Design Layout Variations: Standard and Custom Formats 2 CD Booklets 2 Brochures 2 Custom Formats 2 Building Mechanicals 4 Developing a Working Grid 6 Margins and Gutters 7 Grid Variations 7 Placing Elements within the Grid 8 Single Pages 8 Facing Pages and Spreads 9 Getting Ideas and Gathering Imagery 10 Sketching Out a Game Plan: Thumbnailing 12 Exhaust the Possibilities: Creating Design Variations 14 Cutting to the Chase: Designing with Die Cuts 16 Chapter Two: Designing with Type Type Fundamentals 20 Understanding Tracking and Kerning 22 Kerning Display Type 22 Tracking Body Copy 23 Distorting Type and Scaling in Proportion 24 Getting Type to Fit without Distorting It 25 Widows, Orphans, Ladders, and Rivers 26 Treating Type with Consistency 27 Many Faces, Many Moods 28 Classic Typefaces 29 Selecting Effective Typefaces 30 Choosing Typefaces: Form and Function 32 Working with Text Boxes and Columns 34 Separate Text Columns 34 Multiple-Column Text Boxes 34 Small Caps and All Caps 36 Setting Small Caps in InDesign 36 Type and Drop Shadows 37 Hard-Edged Drop Shadows 37 Soft Drop Shadows 37 Creating Baseline Grids 38 Setting Baseline Grids 38 Baseline Grids and Text Boxes 39 Understanding Baseline Grids 40 Letting the Baseline Grid Serve as a Guide 41 Using Baseline Grids to Cross-Align 42 Type Readability 44 Serif and Sans Serif Typefaces 44 Upper- and Lowercase Settings 44 Character Recognition 44 Knockout Type 45 Case Settings and Readability 45 Type Form Follows Function 45 Reverse Type and Image 45 Readability and Column Width 46 Readability: Complex Text Wraps 47 Mastering Text Wraps 48 Taking Control: Manually Editing Text Wraps 47 Creating Depth with Silhouetted Images 47 Setting and Styling Captions 50 Show Hidden Characters 51 Styling Paragraphs 52 Applying and Styling Drop Caps 53 Basic Drop Cap Settings in InDesign 53 Controlling Indents and Insets 54 Understanding and Setting Tabs 55 Designing and Styling Text Tables 56 Styling Tables with Tint Bands 56 Using Tint Bands as Rules 57 Refi ning the Chart Design 57 Simple Tables in InDesign 58 Creating Stylesheets 59 Chapter Three: Designing with Photographs Image Types: One Color, Two Color 62 Color Models 62 The Four-Color Process 62 CMYK Process Color 62 TruMatch Color System 62 The Pantone System 63 Swatch Books 63 Maintaining Image Integrity 64 Image Distortion: Scaling 64 Image Distortion: Flipping Photos 65 What’s Wrong with this Picture? 65 Formatting Images for Print 66 Understanding Linked Images 67 Manipulating Images and Picture Boxes 68 Rotation Settings 68 Customizing Corner Styles 69 Image Types: Monotones, Duotones 70 Creating a Basic Duotone 71 Monotones and Tritones 71 Duotones and Sepia Tone Effects 71 Type, Image, and Readability 72 Type and Image: Composing Page Layouts 74 Vertical and Horizontal Compositions 75 Type and Image: Page Composition 76 Perfect Imbalance: Asymmetrical Design 78 Using Holding Rules 79 Focusing In: Cropping Techniques 80 Picture Box Shapes 82 Standard Frame Types 82 Customizing Picture Frames 83 Editing Picture Box Shapes 84 Resizing Frames 84 Reshaping Frames 84 Complex Shapes and Bézier Curves 85 Custom Shapes: Using Pathfinder 86 Pathfinder Options 87 The Big Picture 88 Complex Shapes: Advanced Techniques 89 Tabbed Windows 89 Slicing Images 89 Image Grids: Step and Repeat 90 Compound Shapes 90 Complex Shapes: Align and Distribute 91 Label Design 91 Placing Images into Text 92 Using Create Outlines 92 Selecting Appropriate Typefaces 92 Cutting Type Outlines into an Image 93 An Image for Every Letter 93 Organizing Annotated Photo Layouts 94 Styling Pointers and Annotations 96 Creating Customized Annotations 97 Creating Legends for Photographs 98 Using Legends with Maps 98 Placing Legends in Photos 99 Chapter Four: Advanced Typography Using the Character and Paragraph Palettes 102 Vertical Type: Cheap Motels and Drive-ins 104 Curves Ahead: Create Outlines 105 Outlines: The Pros and Cons 105 Controlling Type Outlines 106 The Pen and Selection Tools 106 Keepin’ It Real: Staying True to the Original Typeface 108 Creating Custom Ligatures 109 Applying Effects: The Good, Bad, and the Ugly 110 Shattering Type 112 Offset Path: Inlines, Outlines, and Shadows 113 Creating Stylized Drop Shadows 114 Knockout Shadows 114 Linear Drop Shadows 114 Soft Drop Shadows Using Blends and Filters 115 Refl ective Shadows 115 Creating the Illusion of Transparency 116 Separating Stroke and Fills 117 3D Type: Beveling Type Outlines 118 Complex Beveling 119 Extrude & Bevel Effects 119 Extruding and Creating Perspective 120 Manually Extruding Type 120 3D Effects: Extrude 120 Metallic Type and Gradients 122 Type on a Path: Curves, Spirals, and Circles 123 Receding Type into the Distance 124 The Free Distort Effect 124 3D Effects 125 Inlaid Text: Cropping Objects into Type 126 Inlaying Straight Lines into Text 126 Inlaying Wavy Lines into Text 126 Creating Concentric Shapes 127 Inlaying Concentric Patterns 127 Filling Shapes with Body Copy 128 Using Photoshop Paths 129 Filling Custom Shapes 129 Bubbles and Balls: Warp Effects 130 Creating Logotypes: 3D Effects 132 Distressed Type and Alternative Techniques 134 Using Hand-Drawn Type 134 Using 3D Objects as Letterforms 134 Using Photocopiers to Distress Type 135 Old School: Rubber Stamps, Stencils, and Typewriters 135 Using Envelopes to Warp Type 136 Masking Images into Type 137 Chapter Five: Preparing Your Images Destination Please? Formatting Images 140 Sizing, Scaling, and Setting Resolution 142 Scanning and Scaling Images 142 Scaling Images for InDesign Documents 143 Increasing Resolution 143 Image Prep: Cropping Images 144 Spot Remover: The Clone Stamp Tool 145 Getting Results: Basic Scanning Techniques 146 Focusing In: Sharpening Images 147 True Colors: Color-Correcting Images 148 Adjusting Levels and Curves 149 Color-Correction 101: A Primer 150 Dodge and Burn: Tonal Correction 152 Scanning Large-Scale Artwork 153 Ghosting Images 154 Image Opacity and Type Readability 154 Tombstones: Opacity and Selections 155 Silhouetted Images: Clipping Paths 156 Silhouetting Images: The Quick Selection Tool 158 Soft Edges: Feathering Images 159 Creating Natural Shadows 160 The Cutting Edge: Torn Paper Effects 162 3D Objects and Textures 164 Scanning and Designing with 3D Objects 164 Creating Custom Surface Textures 164 Smart Objects and Silhouetted Images 166 Compositing with Smart Objects 166 Fade Away: Creating Vignetted Images 168 Manipulating Imagery Using Filters 170 The Blur Filters 170 The Color Halftone Filter 171 Posterizing Images 171 Adding Noise to Images 171 Chapter Six: Illustrating Effectively Simple Illustration Approaches 174 Visual References: Tracing and Live Paint 176 To Trace or Autotrace 176 Applying Live Paint to Raster Images 176 Combining Primary Shapes 178 Using Shapes to Unite and Subtract 178 Creating Individual Shapes Using Divide 178 Complex Shapes 179 Mirror, Mirror: Building Symmetrical Shapes 180 From Line to Shape: Outline Stroke 181 Refi ning and Styling Line Quality 182 Stylizing Lines and Digitizing Tablets 182 Between the Lines: The Live Paint Tools 183 Styling Illustrations: Linear Techniques 184 Creating Linear Patterns 186 Keeping Perspective: Cylindrical Shapes 188 Basic Transformations 188 Building on the Process 188 Styling with Blends and Gradients 189 Fluted Shapes 189 Building Interlaced Shapes 190 Coiled Objects: Chain Links and Slinkys 192 Building Chain Links 192 Building Coiled Shapes 193 Slinkys and Other Variables 193 Nuts and Bolts: Building and Styling Technical Shapes 194 Building the Basic Shapes 194 Styling Objects: Smooth Blends 195 Styling Objects: Linear Blends 195 The Revolve Effect 195 Vanishing Points and Two-Point Perspective 196 Creating Mechanical Gears 196 Creating Two-Point Perspective 197 Using 3D Effects 197 Using Blends to Build Shapes and Create Volume 198 Creating Banners and Ribbons 200 Corner Banners 201 The Final Touch: Backgrounds and Shadows 202 Creating Drop Shadows 202 Skewing Shadows 202 Styling Drop Shadows 203 Merging Shadows and Surface 203 Using Opacity 203 Using Custom Brushes 204 Brush Basics 204 Type as Brush 204 Creating Custom Art Brushes 204 Building Pattern Brushes 205 Warp Effects and Custom Brushes 206 Building a Custom Art Brush 206 Applying a Custom Art Brush 207 Designing Charts and Graphs 208 Creating Custom Columns 209 Creating Variations and Using Artboards 210 Gradient Mesh: Smooth Surfaces 211 Chapter Seven: Putting It All Together Prepping Images 214 Why Doesn’t the Print Match the Screen? 214 Mechanicals 215 Building Prototypes 215 Creating Acrobat PDF Files 215 Preparing Files for Final Output 216 Optimizing Images and Updating Links 216 Preflighting the InDesign Document 217 Color Proofing 217 Collecting for Output: InDesign Packages 218 Compressing Files 218 Fifth Colors 219 Paper Stocks 219 PDF Formats 219 Decimal Conversion Chart 223 Design Resources 225 Bibliography 229 Photography and Illustration Credits 229 Index 231