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Die Banken auf dem Weg ins 21. Jahrhundert: Strategien und Konzepte(German)

Die Banken auf dem Weg ins 21. Jahrhundert: Strategien und Konzepte(German)

          
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About the Book

Das Buch will einen Beitrag dazu leisten, organisatorische Gestaltungsmoglichkeiten im Veranderungsprozess der Bankbranche zu erkennen und ertragreich in Wettbewerbsvorteile umzusetzen.

Table of Contents:
I: Investment Banking.- 1. Produktentwicklungslinien im Investment Banking.- 2. Erfolgsfaktoren eines Going Public.- 3. Die Preisfindung bei deutschen Unternehmenstransaktionen mit internationalem Hintergrund.- 4. Investment Banking und Aktienkultur.- 5. Internationale Kapitalmärkte — Strukturen und Systeme der Zukunft.- II: Corporate Banking.- 6. Die Bedeutung von Konditionen im Firmenkundengeschäft.- 7. Neue Anforderungen an die Bonitätsanalyse im Firmenkundengeschäft.- 8. Zielgruppe: MNC Multi-National-Companies.- 9. Das Management bankbetrieblicher Länderrisiken.- 10. Orientierung nach Mittelosteuropa — Chancen und Risiken für die Banken.- 11. Excellence in Retail Banking — Spitzenleistungen in fünf Kernfähigkeiten erforderlich.- III: Private Banking.- 12. Entwicklungslinien und Zukunft des Schiffskreditgeschäftes.- 13. Zukunftsorientierte Vertriebsführung im Privatkundengeschäft.- 14. High Networth Individuals (HNI) — eine zukunftsorientierte Potentialanalyse.- 15. Innovative Produktgestaltung im Asset Management.- 16. Emerging Markets aus Sicht der Kapitalanleger.- 17. Offshore-Märkte und ihre Bedeutung im Private Banking.- IV: Information Technology.- 18. Es ist einfacher, Informationen zu bewegen als Menschen.- 19. Technologie als bankbetrieblicher Wettbewerbsfaktor.- 20. Virtual Banking — Navigation durch Chancen und Risiken.- V: Communication.- 21. Unternehmenssteuerung in Aktienbanken nach dem Shareholder-Value-Konzept.- 22. Investor Relations: wichtiger denn je.- 23. Die Macht der Banken — ein Kommunikationsproblem?.- 24. Mitarbeiterführung und -kommunikation in der HYPO-BANK.- 25. Grundprinzipien erfolgreichen Change Managements in Banken.- Stichwortverzeichnis.


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Product Details
  • ISBN-13: 9783322826039
  • Publisher: Gabler
  • Publisher Imprint: Gabler
  • Edition: Softcover reprint of the original 1st ed. 1996
  • Language: German
  • Returnable: Y
  • Spine Width: 27 mm
  • Weight: 829 gr
  • ISBN-10: 3322826031
  • Publisher Date: 19 Feb 2012
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 522
  • Series Title: German
  • Sub Title: Strategien und Konzepte
  • Width: 170 mm


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