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Direction Et La Gestion de Clubs de Santé Et de Remise En Forme

Direction Et La Gestion de Clubs de Santé Et de Remise En Forme

          
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About the Book

Analyse des stratégies de gestion d'entreprise et des services des clubs de fitness Avec l'augmentation de la prise de conscience sociale des avantages de la pratique d'activités physiques, les gymnases ont commencé à investir dans de nouvelles techniques pour augmenter le nombre de personnes intéressées par leurs services.L'objectif de cette étude est de recueillir des informations afin de comprendre: 1) les attributs mis à disposition par le gymnase; 2) l'environnement et la compétence du personnel; 3) d'autres attributs auxiliaires visant à plaire au client. Les informations ont été recueillies par le biais d'enquêtes auprès des organismes de gestion et des utilisateurs des clubs de santé au Portugal. Il a été conclu que les clients donnent la préférence aux conditions de propreté, à la convivialité et à la compétence du personnel, aux heures d'ouverture et à l'environnement dans le gymnase. Les directeurs doivent améliorer ces conditions pour leurs clients afin qu'ils fréquentent plus souvent le club de santé et deviennent ainsi fidèles pendant plus d'années dans leur salle de sport. Il a été constaté que les préférences et les degrés de satisfaction peuvent changer en fonction de l'ancienneté du client dans le club de santé.


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Product Details
  • ISBN-13: 9786203397963
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6203397962
  • Publisher Date: 21 Mar 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 114 gr


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