Lecturers, click here to request an e-inspection copy of this text is Professor Emeritus, Sociology Department, Goldsmiths College and Visiting Professor, Management Department, Kings College, University of London.

Table of Contents:
PART ONE: INTRODUCTION How to Use This Book What You Can (and Can’t) Do with Qualitative Research Introduction Why Do Students Use Qualitative Methods? Are Qualitative Methods Always the Best? Should You Use Qualitative Methods? Concluding Remarks The Research Experience I Introduction Moira′s Research Diary Sally′s Research Diary Simon’s Research Diary Concluding Remarks The Research Experience II Introduction Interviews Ethnographies Texts Audio Data Visual Data Multiple Methods Concluding Remarks What Counts as ′Originality′? Introduction Originality Being a ′Professional′ Independent Critical Thought Concluding Remarks PART TWO: STARTING OUT Selecting a Topic Introduction Workable Research Questions Simplistic Inductivism The ′Kitchen Sink′ Gambit The Grand Theorist Strategies for Simplistic Inductivists Strategies for ′Kitchen Sinkers′ Strategies for Grand Theorists Strategies for All Researchers Concluding Remarks Using Theories Introduction How Theoretical Models Shape Research The Different Languages of Qualitative Research Theories, Models and Hypotheses Examples Concluding Remarks Choosing a Methodology Introduction Qualitative or Quantitative? Your Research Strategy Choosing a Methodology: A Case Study Naturally Occurring Data? Multiple Methods? Concluding Remarks Selecting a Case Introduction What Is a Case Study? Generalizing from Cases Types of Case Studies Combining Qualitative Research with Quantitative Measures of Populations Purposive Sampling Theoretical Sampling Generalizability Is Present in a Single Case Concluding Remarks Ethical Research Introduction The Standards of Ethical Research Why Ethics Matter for Your Research Ethical Guidelines in Practice Complex Ethical Issues Research Governance Conclusion: Managing Ethical Demands Writing a Research Proposal Introduction Aim for Crystal Clarity Plan before You Write Be Persuasive Be Practical Make Broader Links Concluding Remarks PART THREE: COLLECTING AND ANALYZING YOUR DATA Collecting Your Data Collecting Interview Data Collecting Ethnographic Data Concluding Remarks Developing Data Analysis Introduction Kick-Starting Data Analysis A Case Study Interviews Fieldnotes Transcripts Visual Data Concluding Remarks Using Computers to Analyze Qualitative Data - Clive Seale Introduction What CAQDAS Software Can Do For You Advantages of CAQDAS Limitations and Disadvantages Theory Building With CAQDAS Keyword Analysis Concluding Remarks Quality in Qualitative Research Introduction Validity Reliability Concluding Remarks Evaluating Qualitative Research Introduction Two Guides For Evaluating Research Four Quality Criteria Applying Quality Criteria Four Quality Issues Revisited Concluding Remarks PART FOUR: WRITING UP The First Few Pages Introduction The Title The Abstract The List of Contents The Introduction Concluding Remarks The Literature Review Chapter Recording Your Reading Writing Your Literature Review Practical Questions Principles Do You Need A Literature Review Chapter? Concluding Remarks The Methodology Chapter Introduction What Should The Methodology Chapter Contain? A Natural History Chapter? Concluding Remarks Writing Your Data Chapters Introduction The Macrostructure The Microstructure Tightening Up Concluding Remarks Your Final Chapter Introduction The Final Chapter as Mutual Stimulation What Exactly Should Your Final Chapter Contain? Confessions And Trumpets Theorizing As Thinking Through Data Writing For Audiences Why Your Final Chapter Can Be Fun Concluding Remarks PART FIVE: GETTING SUPPORT Making Good Use of Your Supervisor Introduction Supervision Horror Stories Student And Supervisor Expectations The Early Stages The Later Stages Standards Of Good Practice Concluding Remarks Getting Feedback Introduction Writing Speaking The Art Of Presenting Research Feedback From The People You Study Concluding Remarks PART SIX: REVIEW Effective Qualitative Research Introduction Keep It Simple Take Advantage Of Using Qualitative Data Avoid Drowning In Data Avoid Journalism Concluding Remarks PART SEVEN: THE AFTERMATH Surviving an Oral Examination Introduction Viva Horror Stories Preparing For Your Oral Doing The Oral Outcomes Revising Your Thesis After The Oral A Case Study Concluding Remarks Getting Published Introduction The Backstage Politics Of Publishing Strategic Choices What Journals Are Looking For Reviewers’ Comments How To Write A Short Journal Article Concluding Remarks Audiences Introduction The Policy-Making Audience The Practitioner Audience The Lay Audience Concluding Remarks Finding a Job Introduction Learning About Vacancies Getting On A Shortlist The Job Interview Concluding Remarks