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E ??? Commerce Concepts And Application

E ??? Commerce Concepts And Application

          
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About the Book

Up-to-Date and comprehensive, this book provides information on ???Electronic Commerce???, its concepts, applications, strategies and techniques that can be used to build profitable websites. It describes what E-Commerce is and how it is managed by giving suitable explanations related to its benefits and limitations, opportunities and risks involved and various other issues involved in it. This book is meant for Commerce, Information Technology and Computer Science students at various levels in different courses. This book provides a blend of various concepts and technologies used in e- commerce and application oriented approach, an explanation of architectural framework and security and payment concepts in e-commerce. The book also highlights the various aspects related to the use of Electronic Data Interchange (EDI), an emphasis on supply chain management (an integrated systems approach) and the significance of mobile applications in e-business along with the parameters related to promoting a website by using various e-marketing strategies. Efforts have been put in this book to help students in learning HTML language and style sheets for web page designing. KEY FEATURES The effort has been made to include every facet of E-Commerce whether it is networking, publishing, information distribution and messaging, service infrastructure, planning and launching of online business, value chains, laws relating to e- commerce, e-security and e-payment and many more aspects. Each chapter of the book begins with introduction explaining the need of the contents discussed in the chapter. Figures, graphs and tables have been inserted at relevant places to help the reader to understand the concept clearly. Each chapter is followed by the points that provide a helpful way to recap all the topics covered in a chapter. Exercise in the form of Questions, Fill in the blanks, True/False statements are added at the end of each chapter aimed at providing the in-depth understanding of the concepts learned. Last unit of the book contains the detailed explanation of each tag with illustrations showing the browser output to provide better and clear understanding of HTML and DHTML.About the AuthorThe author is presently teaching in the Department of Commerce, Zakir Husain College, Delhi University and she has taught various subjects, having specialization in computer papers. She has been associated with the college for the last 12 years. She has got her M.Phil from Delhi University and acquired computer expertise from various authorities including ???DOEACC???. She has also been associated with ILLL, Delhi University in the field of IT. She has conducted Computer Workshops in her college and plans to do a lot in this direction. She has already contributed a book in the field of e-commerce-???Introduction to E-Commerce???. She plans to contribute a lot in this direction and this book is a step in this direction.


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Product Details
  • ISBN-13: 9789381335161
  • Publisher: International Book House Pvt. Ltd.
  • Language: English
  • ISBN-10: 9381335161
  • Publisher Date: 2011

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