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E-Business Essentials: (Creating Success series)

E-Business Essentials: (Creating Success series)

          
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About the Book

Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers. E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics including: understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a Net novice or a veteran, this practical guide will provide the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.

Table of Contents:
Part 1 The Internet and Business: Understanding the Internet; About this book; Five web watch words; Doing business from the "outside in"; Net benefits; More than the Web; The Internet and the real world; The future of business; Summary. Part 2 Getting started: What you will need; Choosing an Internet Service Provider; An e-mail account; Your own domain name; Selecting a Domain Name; A domain suffix; Seeking investment; Plan your objectives; Market research; Search engines; Bookmarks; Discussion groups; Identifying your audience; Summary. Part 3 Creating Your Web Site: Using an agency; Working with HTML code; DIY HTML; 10 HTML Commands; Web Design Software; Setting up shop online; Secure Server Software; The Ten Commandments of Web Site Design; Web Design Sites; Summary. Part 4 Making money online: Selling your own products online; Products which sell well online; Selling services online; Becoming an online merchant; Selling advertising space on yoursite; Affiliate Programs; Signing up to an affiliate program; Affiliate networks; Set up your own program; Affiliate directories; Summary. Part 5 Supporting customers online; Fulfilment; Getting people to buy online; Customer research online; Building Trust; E-mail support; E-mail support; Summary. Part 6 Search Engine Success: Keywords; Finding the right keywords; META tags; Add keywords to the main text; Submitting your site; Submitting Keywords and Descriptions; Keyword help; Submitting to Yahoo!; Beyond keywords; Evaluate your success; Seven deadly search engine sins; Be patient; Summary. Part 7 Promoting your site: Seek reciprocal links; Contact the online media; Contribute to newsgroups; Advertising; Banner exchange programs; Web Rings; Promoting at your site; Customer service; Set up an e-mailing list; Promoting your site in the real world; Summary. Part 8 Building your e-brand: Brand power; Information and interactivity; Personalisation; Set up an online forum; Add a guestbook; Include a search engine; Run a chat room; Think fast and fresh; Be imaginative; Think laterally; Exclusive information; Incorporate feedback; Learning from successful e-brands; Summary. Part 9 The Internet inside your business: E-mail; Developing an e-mail policy; E-mail netiquette; E-newsletters within your business; Internal e-mailing lists; Web sites and your staff; Intranets; Summary.


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Product Details
  • ISBN-13: 9780749435271
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Depth: 10
  • Language: English
  • Series Title: Creating Success series
  • Width: 142 mm
  • ISBN-10: 0749435275
  • Publisher Date: 01 Apr 2001
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 128
  • Weight: 3180 gr


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