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E-Commerce

E-Commerce

          
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About the Book

Electronic commerce- Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce- business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. A dynamic companion Web site, with original content provided by the authors, accompanies this book. This Web site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about e-commerce. Features and Benefits Unifying conceptual framework built around the themes of Business, Technology, and Society helps students make sense out of a broad new field of study. Real-world examples in every chapter- opening case study, separate real-world examples for technology, business, and social impact; concluding in-depth chapter-ending case study with probing questions and essay assignments. In-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Attractive full-color design to make material easily readable. Accompanied by a companion Web site that combines diagnostic and educational tools along with updates to content.


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Product Details
  • ISBN-13: 9788131701812
  • Publisher: Dorling Kindersley India
  • Publisher Imprint: Dorling Kindersley India
  • Edition: 1
  • ISBN-10: 8131701816
  • Publisher Date: 2007
  • Binding: Paperback
  • Language: English

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