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E-Commerce Logistics & Fulfillment

E-Commerce Logistics & Fulfillment

          
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About the Book

Almost 40% of the cost of selling online takes place after the customer presses the Buy button. At that moment-when the visitor becomes a customer-the most crucial part of the relationship begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These essential but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business.Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, are the subjects of this book.Inside, find helpful advice on how to:Ensure your customers receive the products that they order from your Internet site in a timely, efficient, traceable waySet up a rock-solid e-commerce infrastructures and calculate the return on investmentEvaluate shippers and online fraud, and U.S. and global taxation issuesProvide superior customer serviceEvaluate third-party logistics providers and select outsource fulfillment partnersHandle the inevitable product returns (reverse logistics)Useful tools such as planning templates, checklists, and spreadsheets are included throughout the book and on a special Web site at www.bayles.com. Whether you’re an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the “How To” books of your library. Contents The Next Big Challenge in Electronic CommerceBuilding an E-Commerce InfrastructureBenefits Versus Costs: The Real Costs Surrounding the Buy ButtonPayment Processing, Fraud, and Other Taxing IssuesCustomer ServiceShip HappensAchieving True FulfillmentGlobal LogisticsDatabases and Emerging DataExchange StandardsSend it Back! The Role of Reverse LogisticsOutsourcing the Whole ThingUser PerspectivesAbout the Authors DEBORAH L. BAYLES has been in the software industry since 1979 in marketing and technical management consulting roles for Fortune 500 companies. She is the Founder and CEO of backend/logistics of e-commerce. She also founded NETouch Communication, Inc., in 1994, a company that builds commerce-enabled extranets. Bayles also teaches e-commerce courses at the UC-Irvine and the Singapore Institute of Management. Her first book, Extranets: Building the Business-to-Business Web was published by Prentice Hall PTR in 1998.


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Product Details
  • ISBN-13: 9788178082882
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • ISBN-10: 8178082888
  • Publisher Date: 2000
  • Edition: 1st Edition

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