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About the Book

Este novedoso libro se incorpora dentro del modernísimo marco de negocios y gerencia del denominado e-commerce, es decir, que trata de actividades de emprendimiento utilizando las nuevas herramientas tecnológicas que proporciona el internet. Es, por tanto, una novedosa herramienta gerencial para formular un plan de negocios de una empresa denominada Truedishes.tv - Platos Reales, Reseñas Reales, un portal online gratuito que ofrece a los usuarios la posibilidad de subir videos de su experiencia en restaurantes o establecimientos de comida. Ya sea un desayuno, un brunch, una comida, merienda o una cena, cualquier experiencia desde un montadito hasta una degustación, lo cuales merecen a partir de ahora como una válida opción, el hacer una reseña en formato de video y compartirla en la web. Truedishes es una plataforma que cumple dos funciones: la primera es poner al servicio de la comunidad un lugar donde poder obtener una reseña más amplia y detallada de un restaurante, bar o lugar de comida en formato de video. Y, la segunda, es ofrecer al propietario o gerente del establecimiento una plataforma digital donde promocionarse contenidos con un alto ratio de engagement y en un formato de video. Los usuarios, por su parte, se tienen que dar de alta en el portal y crear un perfil que debe ser validado previamente por el portal. Luego, el usuario puede hacer un vídeo reseña sobre su experiencia en cualquier restaurante existente en la web -base de datos del portal. Su autora, posee una amplia experiencia en el sector digital, especializada en el desarrollo de estrategia digital, proyectos de e-Commerce & marketing online. Este libro es una nueva contribución relevante al tema revisado. Como la autora expresa, su objetivo es desarrollar en detalles lo conceptual y como experta, para "un plan de negocios de una plataforma online enfocada al sector de la restauración basada en el uso de las nuevas tecnologías electrónicas y comportamientos sociales en internet". Además, se debe agregar a lo dicho que este libro es una revisión, ampliación y adaptación de su Tesis al grado de MBA, Master en Business Administration, en la acreditada Escuela EAE-Business School (Barcelona, España), para que sirva también de guía y enseñanza en esta nueva área de proyectos.
About the Author: Seraidi Chesney Sosa, B.A. Diseño Gráfico (Venezuela), Máster Diseño de Aplicaciones Multimedia y Espacios en Internet (Universitat Politècnica de Catalunya), MBA (EAE Escuela de Negocios, Barcelona, España), diseñadora gráfica especializada en estrategia digital, e-commerce y online marketing. Trabaja desde el 2008 en el sector digital y especialmente en la industria de la hostelería y restauración donde ha logrado potenciar el canal de mercado, gerencia y ventas online, mejorando el ROI y la conversión


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Product Details
  • ISBN-13: 9781981638895
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 134
  • Spine Width: 7 mm
  • Weight: 190 gr
  • ISBN-10: 198163889X
  • Publisher Date: 20 Dec 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Plan de empresa/ Truedishes.tv/ Video-Opiniones de Restaurantes
  • Width: 152 mm


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